COMPETITIVE LANDSCAPE
Ferrero leads but faces growing competition as innovation intensifies
Ferrero remains the leading company in sweet spreads in 2025 driven by its flagship brand, Nutella. Nutella has cemented its position as a household staple with it often being regarded as the default choice for chocolate spreads among British families.
Private label brands win shares in challenging economic time while mainstream brands hold position
Pip & Nut has distinguished itself as the most dynamic player sweet spreads in 2025, continuing on the trajectory that began in 2024. This performance is emblematic of a wider market pivot towards products that emphasise health, transparency and ethical sourcing.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in United Kingdom?
- Which are the leading brands in Sweet Spreads in United Kingdom?
- How are products distributed in Sweet Spreads in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the United Kingdom - Category analysis
KEY DATA FINDINGS
Economic uncertainty and health concerns hinder sales
Rising ingredient costs and increased health focus reshape sweet spreads
Honey and nut and seed based spreads the standout performers in 2025
Sweet spreads set for modest growth as innovation offsets ongoing pressures
Pursuit of wellness and indulgence fuelling creative innovation in sweet spreads
Wellness driven indulgence, creative versatility and transparency
Ferrero leads but faces growing competition as innovation intensifies
Private label brands win shares in challenging economic time while mainstream brands hold position
Shifting retail landscape helps shape consumer access and brand strategy
E-commerce thriving as consumers appreciate the convenience and the wide choice of options
Cooking Ingredients and Meals in the United Kingdom - Industry Overview
Growing interest in global cuisine and authentic flavours
KEY DATA FINDINGS
Sales increase thanks to increased price stability and the need for convenience
Consumers look for innovation and a more authentic experience
Focus on UPFs pushes demand towards healthier and more natural options
Sales set to grow despite further price increases
Government regulation and a focus on healthier eating set to influence the market
Innovation will be key to building and retaining interest across the market
Kraft Heinz retains the lead by adapting to evolving market trends
Smaller players seeing dynamic growth through authentic and innovative offerings
Supermarkets and hypermarkets remain the key distribution channels
Competition increases as online and offline retailers compete for share
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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