COMPETITIVE LANDSCAPE
National Foods leads fragmented market
The sweet spreads market in Pakistan is led by National Foods Ltd and Mitchell’s Fruit Farms Ltd, with Salman Corp (Pvt) Ltd following closely behind and the remainder of the market shared among smaller local producers, unbranded offerings, and imported brands. National Foods maintains its leadership through wide distribution, trusted quality, and an expanding portfolio of jams and spreads, securing a strong foothold across both urban and rural markets.
Langnese Honig capitalises on growing demand for premium honey
Langnese Honig KG is the most dynamic international player in Pakistan’s honey market, primarily competing in the premium segment. Its eponymous Langnese brand has built a loyal urban consumer base that values its reputation for purity, consistent quality, and European heritage.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Pakistan?
- Which are the leading brands in Sweet Spreads in Pakistan?
- How are products distributed in Sweet Spreads in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Pakistan - Category analysis
KEY DATA FINDINGS
Urbanisation and busy lifestyles encourage demand for convenient Westernised breakfast options
Growing westernisation of breakfast habits
Nut and-seed based spreads gain traction amongst health-conscious consumers
Expanding opportunities in underserved urban centres
Health and wellness trends to drive growth in nut and seed based spreads
Premiumisation and flavour innovation will redefine the market
National Foods leads fragmented market
Langnese Honig capitalises on growing demand for premium honey
Small local grocers lose share amid rise of modern channels
E-commerce continues to rise
Cooking Ingredients and Meals in Pakistan - Industry Overview
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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