PROSPECTS AND OPPORTUNITIES
Modern grocery retailers are set to expand and develop the online channel
Healthy growth in retail volume and value (constant 2024 prices) terms is projected for sweet spreads in the forecast period. Wider distribution is anticipated with the development of physical and online retail, while a growing middle class and improving disposable incomes should boost eating out and foodservice sales.
Local players to offer product innovation and diversification
Many local sweet spreads manufacturers are introducing a variety of types and flavours, based on nuts (hazelnut, cashew, almond) or fruit (mixed berry, mango), and innovative combinations (eg chocolate-hazelnut), in order to create excitement and attract a broader consumer base. In addition, there are opportunities to develop sweet spreads with added health benefits, like high-fibre, protein-enriched or fortified with vitamins, to cater to health-conscious consumers amid growing awareness of health and wellness in the country.
Marketing and promotions to grow exposure to sweet spreads
Exposure to Western food and dietary habits has increased the popularity of peanut butter, chocolate spreads and fruit jams among the middle class in Pakistan, leading to the higher consumption of sweet spreads. Brand owners also target middle-class consumers by investing in marketing campaigns that highlight the quality, taste and nutritional benefits of their sweet spreads.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Pakistan?
- Which are the leading brands in Sweet Spreads in Pakistan?
- How are products distributed in Sweet Spreads in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Pakistan - Category analysis
KEY DATA FINDINGS
Ban on imports boosts local players
Local chocolate spreads players increase their offer
Growing middle class widens the consumer base
Modern grocery retailers are set to expand and develop the online channel
Local players to offer product innovation and diversification
Marketing and promotions to grow exposure to sweet spreads
Cooking Ingredients and Meals in Pakistan - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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