COMPETITIVE LANDSCAPE
Private label expands leadership through affordability and trend alignment
Private label continues to dominate sweet spreads in Colombia, supported by the strength of discounters and supermarkets in distributing accessible, well-positioned alternatives. Retailers are increasingly agile in translating social media trends into affordable offerings, as seen with the introduction of pistachio-flavoured spreads under discounter brands.
Apiarios El Pinar consolidates growth through quality and capacity
Apiarios El Pinar has emerged as one of the most dynamic players within honey, supported by more than two decades of expertise in bee product production and processing. Its Mielatto brand has benefited from strong manufacturing capabilities and consistent supply, enabling it to maintain stability in a fragmented market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Colombia?
- Which are the leading brands in Sweet Spreads in Colombia?
- How are products distributed in Sweet Spreads in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Colombia - Category analysis
KEY DATA FINDINGS
Innovative products sustain interest in sweet spreads, despite economic challenges
Economic headwinds test resilience, but flavour innovation sustains excitement
Honey benefits from health awareness and local authenticity
Spreads to gain traction through versatility and snacking occasions
Co-branding and health-forward innovation to shape future launches
Experiential activations and digital innovation enhance brand connection
Private label expands leadership through affordability and trend alignment
Apiarios El Pinar consolidates growth through quality and capacity
Supermarkets maintain leadership through scale and variety
Discounters continue to outpace growth with scale and innovation
Cooking Ingredients and Meals in Colombia - Industry Overview
Colombia's cooking ingredients and meals market grows through value-driven strategies
KEY DATA FINDINGS
Home cooking revival drives innovation in herbs, spices and seasonings
Collaborations between brands strengthen visibility and consumer engagement
Digital influence and experiential marketing reshape brand strategies
Innovation to remain centred on health, convenience and differentiation
Social media and emotional connection will continue to shape purchasing behaviour
Health-focused reformulations and plant-based innovation to gain momentum
Private label consolidates leadership amid fragmentation
Smaller local players gain ground through specialisation and premium appeal
Retailer-driven innovation elevates private label perception
Discounters drive accessibility and redefine category value
Convenience stores expand reach and evolve into one-stop shops
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!