PROSPECTS AND OPPORTUNITIES
Convenience will continue to drive demand for sweet spreads
Over the forecast period, the convenience trend will continue to drive demand for sweet spreads, as local consumers with busy lifestyles enjoy eating these products with bread as a quick and easy breakfast option. In addition, the growth in packaged leavened bread also directly affects the growth of sweet spreads.
Honey, nut and seed-based spreads expected to benefit from healthy, natural profile
Honey, nut and seed-based spreads will exhibit dynamism within sweet spreads over the forecast period in terms of retail volume sales. Honey relies on its perception as organic, natural and sustainable, concepts that are on the rise.
Evolving distribution of sweet spreads will favour discounters in the years ahead
Over the forecast period, supermarkets and small local grocers are likely to remain the leading distribution channels for sweet spreads. However, discounters are gaining popularity among consumers, with D1 gradually becoming a staple in consumers' shopping routines, with essential products regularly purchased through this channel.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Colombia?
- Which are the leading brands in Sweet Spreads in Colombia?
- How are products distributed in Sweet Spreads in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Colombia - Category analysis
KEY DATA FINDINGS
Higher-income, health-conscious local consumers seek nut spreads
Slowdown in product innovations as local consumers prioritise value for money
Clear rules for honey aimed at promoting safe consumption
Convenience will continue to drive demand for sweet spreads
Honey, nut and seed-based spreads expected to benefit from healthy, natural profile
Evolving distribution of sweet spreads will favour discounters in the years ahead
Cooking Ingredients and Meals in Colombia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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