COMPETITIVE LANDSCAPE
Private label maintains leadership through range and trust
Migros Genossenschaftsbund eG remained the leading player in sweet spreads, supported by its strong private label portfolio. Swiss consumers continue to value Migros’ consistent quality and extensive choice, spanning both standard and premium tiers.
Alnatura strengthens position with organic and nut-based expertise
Alnatura AG was the most dynamic company in 2025, benefiting from its well-established organic credentials and focus on natural formulations. Distributed through Migros outlets, Alnatura offers a wide selection of nut and seed-based spreads made entirely from nuts, catering to health-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Switzerland?
- Which are the leading brands in Sweet Spreads in Switzerland?
- How are products distributed in Sweet Spreads in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Switzerland - Category analysis
KEY DATA FINDINGS
More natural, lighter options boost interest in sweet spreads
Health and naturalness guide product innovation
Jams and preserves remain central to growth through premium and health cues
Moderate but steady growth expected as health and price dynamics evolve
Health-driven preferences to shape future consumption
Local sourcing and ethical production gain greater importance
Private label maintains leadership through range and trust
Alnatura strengthens position with organic and nut-based expertise
Supermarkets dominate through broad assortment and accessibility
E-commerce expands as digital grocery shopping becomes habitual
Cooking Ingredients and Meals in Switzerland - Industry Overview
Health and sustainability trends boost sales of cooking ingredients and meals
KEY DATA FINDINGS
Convenience and time-saving formats support busy lifestyles
Natural and health-focused innovation strengthens brand appeal
Sustainability and local sourcing remain defining purchase factors
Health, sustainability, and naturalness to remain at the forefront
Convenience and time efficiency to guide future launches
Plant-based trends to gain further traction
Geopolitical risks and trade developments may impact pricing
Migros refocuses on its retail core to strengthen market leadership
PepsiCo gains traction through innovation in chilled meal solutions
Migros ends Alnatura partnership amid strategic realignment
Supermarkets dominate as the preferred retail format
E-commerce expands rapidly with convenience and promotion-driven growth
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!