PROSPECTS AND OPPORTUNITIES
EU regulations support healthy sweet spread innovations over the forecast period
Consumers are becoming increasingly conscious about sugar intake, with many looking for items that align with health and wellness goals. This rising interest in health will shape product innovations across the forecast period.
The variety of nut-based spreads is set to rise, aligned with health demands
Nuts and seed-based spreads are much loved by Greek consumers who try to follow a healthy lifestyle, as these spreads have a very high nutritional value. People include these spreads on their breakfast or as ingredients to make healthy recipes, such as smoothies, super bowls and cakes.
Chutney set to gain ground as the spread becomes commonplace within foodservice
A product offering set to gain ground in sweet spreads across the forecast period in Greece, is chutney. Chutney's rise in popularity is set to expand, offering Greek consumers a sweet and sour condiment that can be made from a variety of fruits and vegetables and offers versatility to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Greece?
- Which are the leading brands in Sweet Spreads in Greece?
- How are products distributed in Sweet Spreads in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Greece - Category analysis
KEY DATA FINDINGS
Retail volume sales of honey fall as natural disasters and climate change challenge production
Weather conditions negatively impact cacao, leading to rising prices for chocolate spreads
Ongoing success for Haitoglou Bros SA leads to improved share on the landscape
EU regulations support healthy sweet spread innovations over the forecast period
The variety of nut-based spreads is set to rise, aligned with health demands
Chutney set to gain ground as the spread becomes commonplace within foodservice
Cooking Ingredients and Meals in Greece - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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