COMPETITIVE LANDSCAPE
Mondelez Hellas SA sustains leadership through brand heritage
Mondelez Hellas SA remained the leading player in sweet spreads in 2025, anchored by the strength of its iconic Merenda brand – long regarded as Greece’s answer to Nutella. With its deep historical roots and high household penetration, Merenda continues to define the chocolate spread segment.
Healthy Habits SA drives growth through clean, modern positioning
Healthy Habits SA has been one of the most dynamic companies in recent years, building a strong reputation around natural, additive-free and reduced-sugar spreads. Its expanding range of nut butters and jams aligns perfectly with modern dietary trends.
Artisanal and organic producers diversify consumer choice
Alongside larger players, smaller local producers have contributed to the category’s diversification. Artisanal honey and tahini producers emphasising local sourcing, regional identity and organic certification are capturing niche demand, particularly among affluent urban consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Greece?
- Which are the leading brands in Sweet Spreads in Greece?
- How are products distributed in Sweet Spreads in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Greece - Category analysis
KEY DATA FINDINGS
Honey remains a staple, while innovation in nut and seed based spreads benefits growth
Traditional staples meet modern wellness preferences
Nut and seed-based spreads drive innovation and volume
Balanced growth led by honey and natural nut spreads
Health and wellness: clean labels and naturally sweet innovation
Product innovation and sustainable sourcing set future direction
Mondelez Hellas SA sustains leadership through brand heritage
Healthy Habits SA drives growth through clean, modern positioning
Artisanal and organic producers diversify consumer choice
Supermarkets remain the cornerstone of category distribution
Local grocers and organic stores expand premium and niche availability
Cooking Ingredients and Meals in Greece - Industry Overview
Health consciousness shaping demand but cost concerns rise
KEY DATA FINDINGS
Convenience, flexibility and time-saving solutions underpin growth
Wellness and quality cues reinforce purchasing decisions
Continued expansion underpinned by innovation and household routines
Health and wellness trends to shape future formulation
Digital retail channels to accelerate convenience culture
Minerva SA leads through heritage, quality and diversification
Afoi Karageorgiou AEVE expands presence through innovation and investment
Private label deepens penetration across key categories
Supermarkets remain the cornerstone of category sales
E-commerce and digital grocery platforms accelerate fastest
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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