COMPETITIVE LANDSCAPE
Global chocolate spreads maintain dominance while honey remains fragmented
Ferrero and Mondelez maintained their leadership positions in 2025, driven by the enduring popularity of their flagship chocolate spreads, Nutella and Finetti. Both brands benefited from powerful marketing, strong distribution, and continued investment in brand equity.
Private label and small brands gain traction through affordability and innovation
Private label ranges and smaller domestic companies were the most dynamic players in 2025. Retailers such as Lidl strengthened their position by offering affordable, good-quality private label options that appeal to price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Romania?
- Which are the leading brands in Sweet Spreads in Romania?
- How are products distributed in Sweet Spreads in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Romania - Category analysis
KEY DATA FINDINGS
Sales growth hindered by strong home production
Honey strengthens its position as a natural and healthy staple
Nut and seed-based spreads emerge as healthy and modern alternatives
Honey and chocolate spreads to drive continued growth
Health, premiumisation, and artisanal trends to shape innovation
Homemade and artisanal production to coexist with premium retail offerings
Global chocolate spreads maintain dominance while honey remains fragmented
Private label and small brands gain traction through affordability and innovation
Modern grocery retail dominates, supported by affordability and product variety
E-commerce continues to grow through convenience and premium access
Cooking Ingredients and Meals in Romania - Industry Overview
Higher energy costs boost prices but sunflower oil benefited from price regulations
KEY DATA FINDINGS
Edible oils drive overall market performance
Traditional products remain essential in the household basket
Growth to continue amid lingering inflationary pressures
Cautious consumer behaviour and local production to shape the outlook
Modern grocery retailing to consolidate its position
Private label leads thanks to strong presence in edible oils
Small players inject dynamism through innovation and visibility
Modern grocery retailing remains dominant amid price sensitivity
Convenience and local grocers maintain relevance for everyday shopping
E-commerce and foodservice show steady development
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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