PROSPECTS AND OPPORTUNITIES
Sweet spreads face a bright outlook
Robust volume and value growth is anticipated in sweet spreads over the forecast period, in line with the ongoing efforts of manufacturers to drive demand and build brand awareness. The strongest marketing support is expected in chocolate spreads, which is dominated by international players Ferrero Romania and Mondelez Romania Snacks Production, both with strengths in distribution and advertising.
Home production creates competition for retail trade
Given the long tradition of sweet spreads consumption in Romania, honey and jams will continue to be affected by home production as well as unrecorded sales directly from local farms and producers. However, in both categories, there is a rich assortment of products which is expected to sustain the development of legal artisanal production.
Domestic players to improve share as premiumisation trend evolves
No major changes are expected in the competitive landscape over the forecast period. International players Ferrero Romania and Mondelez Romania Snacks Production will secure their leading positions due to the popularity of chocolate spreads in Romania.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Romania?
- Which are the leading brands in Sweet Spreads in Romania?
- How are products distributed in Sweet Spreads in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Romania - Category analysis
KEY DATA FINDINGS
Consumption drops amid price rises of sweet spreads
Honey varieties expand with a range of price offers
Nut and seed-based spread is growing from a low base
Sweet spreads face a bright outlook
Home production creates competition for retail trade
Domestic players to improve share as premiumisation trend evolves
Cooking Ingredients and Meals in Romania - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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