COMPETITIVE LANDSCAPE
Ferrero leads sweet spreads landscape
Ferrero del Ecuador SA remains the leading company in sweet spreads, primarily driven by its flagship brand, Nutella. The iconic brand enjoys strong consumer recognition, with a price point considered premium within the Ecuadorian market.
Nutzel popular as availability widens
Tiendas Tuti TTDE SA has emerged as the fastest-growing player in the category through its private label offering, Nutzel. Imported from Germany, Nutzel claims to offer a premium taste experience at a fraction of the cost of Nutella’s, effectively making chocolate spreads more accessible to a broader segment of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Ecuador?
- Which are the leading brands in Sweet Spreads in Ecuador?
- How are products distributed in Sweet Spreads in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Ecuador - Category analysis
KEY DATA FINDINGS
Sweet spreads records a mixed performance
Modest value growth despite rising volumes
Honey leads value growth within sweet spreads
Positive outlook, driven by chocolate spreads
Honey will benefit from wellness claims
Jams and preserves manufacturers to focus on affordability to boost sales
Ferrero leads sweet spreads landscape
Nutzel popular as availability widens
Supermarkets leads distribution
Discounters channel drives growth
Cooking Ingredients and Meals in Ecuador - Industry Overview
Ecuador's cooking ingredients market evolves with affordability pressures and changing consumer needs
KEY DATA FINDINGS
Market stabilises amid decline palm oil prices
Home-cooking trend sustains growth in sauces, dips, and condiments
Economic pressures drive value-seeking behaviours
Steady but modest growth expected
Smaller family sizes will present new opportunities
Practicality in meal preparation will drive demand for convenient formats
La Fabril maintains leadership despite rising private label competition
Private label emerges as a key growth driver
Supermarkets remains primary channel for cooking ingredients and meals
Discounters attract price-sensitive shoppers
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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