PROSPECTS AND OPPORTUNITIES
Health and wellness trends challenge sweet spreads
Health and wellness trends are gaining importance in Ecuador, posing a significant challenge for the sweet spreads category. Consumers are increasingly mindful of their daily sugar intake, which has led to reduced consumption of sweet spreads, particularly as a snack option.
Seasonal dependence of jams and preserves on the Christmas Period
The jams and preserves category in Ecuador is unlikely to experience significant growth over the forecast period, largely due to the category’s high market penetration and established familiarity among Ecuadorian consumers, which limits its potential for renewed appeal. Recognising this, companies focus on the Christmas season as a key sales period for jams and preserves, which are often included in Christmas baskets distributed by companies to employees or clients and exchanged as gifts among individuals.
Significant growth prospects for private label in sweet spreads
Private label products in sweet spreads are expected to see substantial growth over the forecast period. Ecuador’s ongoing economic challenges have contributed to high levels of underemployment, with only 34.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Ecuador?
- Which are the leading brands in Sweet Spreads in Ecuador?
- How are products distributed in Sweet Spreads in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Ecuador - Category analysis
KEY DATA FINDINGS
Hard discounters broaden access to chocolate spreads
Rising prices in jams and preserves to counter cost pressures
Nutella invests in brand awareness to strengthen market presence
Health and wellness trends challenge sweet spreads
Seasonal dependence of jams and preserves on the Christmas Period
Significant growth prospects for private label in sweet spreads
Cooking Ingredients and Meals in Ecuador - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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