COMPETITIVE LANDSCAPE
Hero Middle East & Africa maintains its leadership with a diverse portfolio and strategic innovation
Hero Middle East & Africa remained the leading company in sweet spreads in Egypt throughout 2025, slightly increasing its share during the year. Its continued lead is driven by a diverse product range, trusted quality, attractive and user-friendly packaging, alongside an extensive distribution network that spans the country.
Al Wefak Al Saudi For Food Industry records a solid performance, driven by the expansion of its Mero brand
Al Wefak Al Saudi For Food Industry emerged as the most dynamic company overall in sweet spreads in 2025, largely driven by its competitive pricing strategy. This strong performance is also due to the strategic expansion of its Mero brand, which is actively extending its reach across all distribution channels, with a particular focus on strengthening its presence within retail e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Egypt?
- Which are the leading brands in Sweet Spreads in Egypt?
- How are products distributed in Sweet Spreads in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Egypt - Category analysis
KEY DATA FINDINGS
Budget pressures encourage consumers to trade down
Jams and preserves drive growth during price stability and strong consumer demand
Health focused sweet spreads gain momentum, aligned with consumer demands
Price stability and product innovation will result in steady growth across the forecast period
Health and wellness is set to drive innovation within sweet spreads
Children’s sweet spreads will increasingly focus on health-conscious marketing
Hero Middle East & Africa maintains its leadership with a diverse portfolio and strategic innovation
Al Wefak Al Saudi For Food Industry records a solid performance, driven by the expansion of its Mero brand
Food/drink/tobacco specialists lead as the primary distribution channel for sweet spreads
Retail e-commerce and discounters drive growth in sweet spreads during 2025
Cooking Ingredients and Meals in Egypt - Industry Overview
High inflation linked to rising costs while consumers trade down
KEY DATA FINDINGS
Price surges drive value growth in cooking ingredients and meals in 2025
Health priorities rise but economic pressures shape consumer choices
As prices rise, Egyptian consumers turn to homegrown alternatives
Stabilising prices and health-focused innovation are expected to drive growth
Demand for affordability will drive packaging innovation across the forecast period
Retail e-commerce will gain momentum as traditional grocery retailers face challenges
Arma Food Industries strengthens its lead through a diverse product range and strategic promotions
Local brands gain ground through innovation and competitive pricing
Small local grocers lead distribution however it faces growing pressure from modern channels
Discounters gain momentum as consumers prioritise affordability
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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