PROSPECTS AND OPPORTUNITIES
Hero Egypt’s leadership in sweet spreads
Hero Middle East & Africa has established itself as a leading force in sweet spreads in Egypt, offering a range of high-quality, attractively packaged products distributed widely across the country. Through its Hero and Vitrac brands, Hero dominates the jam category, offering four flavours across all trade channels and frequently running promotional campaigns such as percentage discounts and bundle offers.
Economic factors to drive honey exports from Egypt
Honey remains a staple in Egyptian households, with a vibrant market offering numerous brands and packaging sizes. Consumers often favour larger pack sizes, such as 800 grams, especially when promotions are available, as high consumption rates make bulk purchasing a cost-effective choice, especially during economic challenges.
Forecast for sweet spreads in Egypt
Sweet spreads in Egypt is expected to experience slow but steady growth over the forecast period. Prices are anticipated to stabilise by the second half of 2024, as the currency becomes more stable and sugar supply constraints ease.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Egypt?
- Which are the leading brands in Sweet Spreads in Egypt?
- How are products distributed in Sweet Spreads in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Egypt - Category analysis
KEY DATA FINDINGS
Overview of sweet spreads in Egypt
Rise of local brands
Health-conscious sweet spreads: A growing trend
Hero Egypt’s leadership in sweet spreads
Economic factors to drive honey exports from Egypt
Forecast for sweet spreads in Egypt
Cooking Ingredients and Meals in Egypt - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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