COMPETITIVE LANDSCAPE
Fragmented competitive landscape in 2025
The competitive landscape of sweet spreads in Latvia in 2025 continues to be relatively fragmented, characterised by a diverse mix of local and international players across different product categories. Orkla Foods Latvija SIA maintains a leading position in jams and preserves, largely driven by the popularity of its Spilva brand, while in the chocolate spreads category, Nutella remains the dominant brand.
Puratos leads, while Eugesta & Partneri sees the fastest growth
Puratos Latvia SIA is the overall leader in the market through its wide range of spreads and fillings, catering not only to retail consumers but also to industrial clients such as bakeries, confectioneries, and food manufacturers. Eugesta & Partneri SIA, meanwhile, is the fastest growing company in 2025 as it distributes Nutella, which is experiencing rapid growth, fuelled by significant unit price increases resulting from the global surge in cocoa prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Latvia?
- Which are the leading brands in Sweet Spreads in Latvia?
- How are products distributed in Sweet Spreads in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Latvia - Category analysis
KEY DATA FINDINGS
Private label ranges attract cost-conscious consumers
Growth remains moderate in 2025
Global cocoa prices drive value growth of chocolate spreads
Peanut butter remains niche
Further private label expansion as consumers demand value and quality
Challenge of health and wellness concerns
Possible introduction of sugar tax on food products
Fragmented competitive landscape in 2025
Puratos leads, while Eugesta & Partneri sees the fastest growth
Supermarkets lead sales thanks to their extensive geographical coverage
Lidl’s expansion fuels dynamic growth of discounters
Cooking Ingredients and Meals in Latvia - Industry Overview
Greater stability as price fluctuations ease
KEY DATA FINDINGS
Olive oil benefits from falling prices
Global cocoa price fluctuations impact chocolate spread
Impact of a cold summer
Stagnating sales of a mature market
Private label growth
Better future for barbecue-related products
Orkla Food Latvija leads with its flagship Spilva brand
Medsol Srl’s dynamic growth supported by rising olive oil demand
Convenience stores and supermarkets lead
Discounters’ growth driven by the ongoing expansion of Lidl
E-commerce’s development constrained by a lack of investment
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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