PROSPECTS AND OPPORTUNITIES
Offer of different nut and seed based spreads to increase over forecast period
As local consumers continue to move away from traditional chocolate spreads over the forecast period, demand for nut and seed based alternatives is predicted to further rise, broadening the options beyond classic hazelnut-chocolate blends. Cashew, almond, and pistachio spreads, along with refined variations of peanut butter, are now gaining a stronger foothold on store shelves.
High protein trend set to offer new possibilities to nut and chocolate spreads
In Germany, the trend of protein-enriched nut and chocolate spreads is gaining momentum as consumers increasingly seek to boost their protein intake. This shift aligns with broader health and fitness trends, where people are looking for ways to incorporate greater protein content into their diets while still enjoying indulgent treats.
Sustainability and local value to transform sweet spreads in Germany
Over the forecast period, the origin of ingredients used in sweet spreads is set to become increasingly important to German consumers, reflecting a broader interest in sustainability and regionality. As awareness grows around environmental issues, consumers are paying closer attention to where their food comes from, and many prefer ingredients that are locally sourced or produced through sustainable methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Germany?
- Which are the leading brands in Sweet Spreads in Germany?
- How are products distributed in Sweet Spreads in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Germany - Category analysis
KEY DATA FINDINGS
Weak performance for chocolate spreads amidst health concerns and limited innovation
Consumer concerns over sugar intake encourage brand reformulations
Schwartau and Zentis are leading brands of jams and preserves, while private label remains strong
Offer of different nut and seed based spreads to increase over forecast period
High protein trend set to offer new possibilities to nut and chocolate spreads
Sustainability and local value to transform sweet spreads in Germany
Cooking Ingredients and Meals in Germany - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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