COMPETITIVE LANDSCAPE
Société Tunisienne de Chocolaterie et de Confiserie maintains leadership
Société Tunisienne de Chocolaterie et de Confiserie (STCC) is the leading company in sweet spreads in Tunisia. Operating in the country since 1972, the company has built strong equity through its flagship brand, Saïd, which is a household name in the country, supported by extensive distribution across both small local grocers and modern retail channels, as well as sustained marketing and promotional activity.
Dr Oetker Gias Sarl is most dynamic player
Dr Oetker Gias Sarl stands out as the most dynamic player in sweet spreads in Tunisia. The company owes its strength to its Vanoise Ma Créme à Tartiner brand, which spans a variety of flavours, including hazelnut, speculoos, and “DUO” combinations (hazelnut and cocoa, cocoa cookie and milk cream), making it versatile for breakfast, snacks, and even some dessert applications Frequent new product launches, such as a white hazelnut cream variety, introduced in 2025, combined with modern packaging and competitive pricing, have allowed the company to maintain consumer interest and adapt quickly to changing market conditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Tunisia?
- Which are the leading brands in Sweet Spreads in Tunisia?
- How are products distributed in Sweet Spreads in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Tunisia - Category analysis
KEY DATA FINDINGS
Urbanisation and growth of modern retail fuel growth
Urbanisation and middle-class expansion boosts growth
Honey emerges as most dynamic category
Sweet spreads will continue to gain popularity
Health and wellness trend will gain traction
Expansion of modern distribution channels will fuel growth
Société Tunisienne de Chocolaterie et de Confiserie maintains leadership
Dr Oetker Gias Sarl is most dynamic player
Small local grocers remains leading channel, despite growing competition
Discounter Aziza shows dynamism
Cooking Ingredients and Meals in Tunisia - Industry Overview
Urbanisation drives demand but affordability remains key
KEY TRENDS
Rising prices limit demand
Health and wellness is emerging trend
Growing demand for convenient meal solutions
Modernisation and convenience to drive growth
Continued focus on everyday value
Private label will gain traction
Lesieur Cristal SA leads sales as the OCT loses ground
Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
Small local grocers continue to dominate distribution
Discounters is fastest growing channel
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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