COMPETITIVE LANDSCAPE
Ferrero SpA retains its leadership through Nutella’s scale, visibility, and brand equity
Ferrero SpA remained the leading company in sweet spreads in Slovenia in 2025, although it recorded a slight share decline during the year. The company's strength lies in its chocolate spreads, with Nutella being the flagship brand that drives household penetration and repeat purchases.
Natureta drives the fastest value growth through local sourcing and premium positioning
ETA Kamnik, with its Natureta brand, recorded the fastest value growth in sweet spreads in 2025, rising from a smaller base than the leading players. Natureta’s positioning centres on clean-label formulations with fewer unnecessary additives, reduced-sugar and organic variants, and transparent origin and allergen labelling—all of which resonate strongly in jams and preserves, encouraging trade-up within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Slovenia?
- Which are the leading brands in Sweet Spreads in Slovenia?
- How are products distributed in Sweet Spreads in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Slovenia - Category analysis
KEY DATA FINDINGS
Sweet spreads grow through premiumisation and locally sourced products
Provenance and premiumisation drive value growth in sweet spreads
Nut and seed based spreads lead growth, driven by premium innovation and online sales
Provenance, premiumisation and digital visibility are expected to sustain growth
Clean labels and lower sugar are set to define evolving health and wellness priorities
EU Breakfast Directives are set to drive transparency, reformulation and premiumisation
Ferrero SpA retains its leadership through Nutella’s scale, visibility, and brand equity
Natureta drives the fastest value growth through local sourcing and premium positioning
Wider assortments and product promotions allows hypermarkets to lead distribution
Retail e-commerce posts the fastest growth as the online discovery of premium products expands
Cooking Ingredients and Meals in Slovenia - Industry Overview
Growth for cooking ingredients and meals is driven by premiumisation, convenience, and health trends
KEY DATA FINDINGS
Premiumisation and convenience drive growth in cooking ingredients and meals in Slovenia
Slovenian households adopt more strategic shopping habits as prices stabilise
Healthier choices and the convenience of retail e-commerce shape shopping habits
Stable economic conditions and evolving consumer preferences will drive steady value growth
Premiumisation and provenance will define competitive strategies across the forecast period
Omnichannel expansion is set to influence the distribution landscape
Tovarna Olja Gea d.d. leads through scale, supply resilience, and trusted domestic brands
Brand trust and quality drive growth for Monini SpA and Mutti SpA as private label remains strong
Hypermarkets retains its leadership in cooking ingredients and meals but lose slight share to value and online channels
Retail e-commerce accelerates as Slovenian households embrace the convenience of online shopping
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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