COMPETITIVE LANDSCAPE
The JM Smucker Co asserts leading position in sweet spreads
The JM Smucker Co was the leading player in sweet spreads over 2025, a company that benefits from deep market penetration across categories (excluding honey) led by the nut-based spreads category. However, JM Smucker reported nearly flat growth in sweet spreads amid weaker consumer demand and slowing price growth.
Premiumisation and wellness trends support demand for specialist brands
Premiumisation and wellness trends have underpinned demand for multifunctional imported products like Manuka honey, which can be used for consumption as well as beauty care. Brands like Nature Nate’s led growth by offering products like Manuka honey, hot honey, and raw/unfiltered honey, thus appealing to consumers seeking limited processed foods.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in USA?
- Which are the leading brands in Sweet Spreads in USA?
- How are products distributed in Sweet Spreads in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the US - Category analysis
KEY DATA FINDINGS
More erratic daily routines impact breakfast demand
Value growth is stifled by weak price growth over 2025
Honey remains the sweet spot aided by rising consumption
Consumer lifestyles and industry perceptions will disproportionately affect growth
Greater ingredient scrutiny to benefit independent brands and minimally processed goods
Global volatility poses threat to supply chain stability
The JM Smucker Co asserts leading position in sweet spreads
Premiumisation and wellness trends support demand for specialist brands
Convenience and product diversity draws consumers online
Small honey producers leverage social media to engage with consumers
Cooking Ingredients and Meals in the US - Industry Overview
Shift to home cooking benefits sales, as consumers seek to save money
KEY DATA FINDINGS
Home cooking trends bolster demand, but economic factors and US tariffs present challenges
Sauces, dips and condiments grows as consumers seek to enhance flavour, add variety, and recreate restaurant-style dishes at home
Major players respond to use of GLP medications
Economic pressures will place stronger emphasis on home cooking
GLP-1 use will guide further product development
New legal definition of ‘healthy’ will lead to reformulation of products
Private label share accounts for majority of sales
Stability is anticipated for the competitive landscape
Supermarkets lead as some shoppers switch to discounters and warehouse clubs
Retail e-commerce enjoys strong growth
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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