COMPETITIVE LANDSCAPE
Envasadora de Alimentos y Conservas SA’s Ana Belly brand enjoys strong brand recognition across income groups
Envasadora de Alimentos y Conservas SA continues to lead the sweet spreads category in Guatemala through its Ana Belly Jalea brand, holding close to one third of total market share in 2025. This strong position is largely supported by the ongoing dominance of jams and preserves, which remain the most relevant and widely consumed sweet spreads.
Nutella benefits from its positioning as a premium yet accessible indulgence
Nutella continues to gain market share in Guatemala in 2025, supported by the strong value performance of the chocolate spreads category. As global prices of cocoa and hazelnuts drive up unit prices, Nutella benefits from its positioning as a premium yet accessible indulgence, particularly among middle- and higher-income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Guatemala?
- Which are the leading brands in Sweet Spreads in Guatemala?
- How are products distributed in Sweet Spreads in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Guatemala - Category analysis
KEY DATA FINDINGS
Widening range of flavours and formats boosts interest
Growth supported by an expanding variety of flavours, packaging formats
Price surges fuel value growth of chocolate spreads
Steady growth supported by expanding flavour variety, packaging innovation and broad consumer appeal
Reduced-sugar formulations increasingly important in marmalade
Innovation could expand honey’s appeal
Envasadora de Alimentos y Conservas SA’s Ana Belly brand enjoys strong brand recognition across income groups
Nutella benefits from its positioning as a premium yet accessible indulgence
Supermarkets lead, offering a convenient and accessible shopping environment
Expansion of hypermarkets, discounters and e-commerce
Cooking Ingredients and Meals in Guatemala - Industry Overview
Inflation eases but pricing remains key factor
KEY DATA FINDINGS
Rising health consciousness shapes purchasing decisions
Changing consumer preferences
Growing focus on variety and flavour innovation
Rising demand for convenient products that offer both flavour and nutritional value
COMPETITIVE LANDSCAPE
Small local grocers lead, benefiting from an extensive national reach
Modern retailers appeal to shoppers who value wider product variety, convenience and competitive pricing
E-commerce gains traction
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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