COMPETITIVE LANDSCAPE
Ferrero Scandinavia leads with iconic Nutella brand
Ferrero Scandinavia leads companies in sweet spreads in 2025, driven by the enduring popularity of its Nutella brand. Nutella continues to hold a strong place in Danish households, appealing across age groups and benefiting from its image as both an indulgent treat and a versatile product that fits into breakfast or snack occasions.
Rigoni di Asiago races ahead with organic offer
Rigoni di Asiago is rising fastest among companies in sweet spreads in 2025, benefiting from greater consumer interest in organic and premium-positioned products. The player’s organic jams and honey-based spreads appeal to households seeking more natural alternatives with fewer additives, aligning well with ongoing wellness and sustainability trends in Denmark.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Denmark?
- Which are the leading brands in Sweet Spreads in Denmark?
- How are products distributed in Sweet Spreads in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Denmark - Category analysis
KEY DATA FINDINGS
Healthier sweet spreads become more popular in Denmark
Sweet spreads remain central to Danish consumption traditions
Nut and seed based spreads rises fastest, thanks to nutritional profile
Demand set to remain stable over forecast period
Indulgence as key growth driver amid rising health awareness
Sustainability trends will support local produce and eco-friendly formats
Ferrero Scandinavia leads with iconic Nutella brand
Rigoni di Asiago races ahead with organic offer
Discounters leads distribution for sweet spreads in 2025
E-commerce enjoys fastest growth among channels
Cooking Ingredients and Meals in Denmark - Industry Overview
Home cooking trend and sales of essential cooking items boost sales
KEY DATA FINDINGS
Health and wellness trends remain in force but fail to fuel innovation
Sustainability concerns centre on packaging formats
Convenience demand drives development
Home cooking trend to ensure sustained demand with future growth driven by innovation
Private label will benefit from increased investment
Discounters as persistently favoured channel
Coop continues to lead thanks to strong private label portfolio
HelloFresh sees fastest growth fuelled by meal-kit delivery offer
Discounters remains leading distribution channel
Retail e-commerce and convenience store enjoy rapid rises
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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