COMPETITIVE LANDSCAPE
Premier Foods Plc dominates sales with Peptang brand
Premier Foods Limited is the leading company in Kenya’s sweet spreads market, anchored by its iconic Peptang brand. The company’s success is driven by a diversified product portfolio tailored to Kenyan consumer tastes, local production that ensures affordability, and an extensive distribution network that spans both major retail chains and traditional outlets.
Honey Care Africa leads growth
Honey Care Africa Ltd is the most dynamic company in Kenya’s sweet spreads market. Its success is being driven by the innovative Tripartite Model, a social business approach that unites the private sector, NGOs, and rural communities to revitalise the Kenyan beekeeping industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Kenya?
- Which are the leading brands in Sweet Spreads in Kenya?
- How are products distributed in Sweet Spreads in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Kenya - Category analysis
KEY DATA FINDINGS
Expanding mid-income group fuels growth
Sweet spreads benefit from robust demand
Jams and preserves are key growth driver
Expansion of modern retail will drive overall sales, but chocolate spreads will remain niche
Healthier options set to drive product development
Sustainable plant-based sweet spreads could gain traction
Premier Foods Plc dominates sales with Peptang brand
Honey Care Africa leads growth
Small local grocers dominate retail distribution
E-commerce expands but bricks-and-mortar retailers retain their stronghold
Cooking Ingredients and Meals in Kenya - Industry Overview
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
Bidco Africa leads sales
Honey Care Africa achieves significant success
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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