COMPETITIVE LANDSCAPE
Orkla stays out in front
Orkla Foods Norge AS is set to be the leading company in sweet spreads in 2025. Orkla has maintained its position by strategically aligning its offerings with evolving consumer preferences and market dynamics.
Honning leverages authenticity and consumer trust
Honning Centralen AS is set to be amongst the most dynamic players in sweet spreads in 2025. Honning’s growth in is being driven by a blend of heritage, innovation and strong national identity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Norway?
- Which are the leading brands in Sweet Spreads in Norway?
- How are products distributed in Sweet Spreads in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Norway - Category analysis
KEY DATA FINDINGS
Consumers seeking healthy and innovative products
Sustainable growth as dietary needs evolve
Nut and seed based spreads benefits from rising consumer health awareness
Innovation, local sourcing, and premiumisation
Embracing natural ingredients and ethical sourcing
Legislative shift: marketing restrictions, sugar tax, and labelling
Orkla stays out in front
Honning leverages authenticity and consumer trust
Supermarkets holds strong
E-commerce surges
Cooking Ingredients and Meals in Norway - Industry Overview
Strong interest in high-protein, gut-friendly and clean-label ingredients
KEY DATA FINDINGS
Focus on health, convenience and sustainability
Blending tradition with international flavours
Norwegian consumers willing to pay for quality, health and ethical credentials
Ongoing innovation
Orkla benefits from broad-based strength
Drytech sees strong growth from freeze-dried ready meals
Significant private label presence
Discounters is the leading channel
Expansion of retail e-commerce
Supermarkets remains strong
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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