PROSPECTS AND OPPORTUNITIES
Innovative flavours will continue to gain traction
Sweet spreads is witnessing a vibrant expansion of flavours, with particular popularity surrounding those that allow consumers to enjoy the taste of pastries by spreading them on toast. Notably, products from KALDI, a food and drinks specialist, have been making waves, often selling out both in stores and online.
Demand for convenience and “time performance”
In Japan, sweet spreads is witnessing the emergence of products designed for convenience. While jars remains the most popular pack type for sweet spreads, there is growing demand for portable options, such as dispenser packs and small single-use plastic containers with peel lids.
Nut and seed-based spreads set to see the best growth performance
Despite the desire to save amongst many consumers, due to wages not rising alongside inflation and rising prices, indulgence remains a key factor for some consumers in sweet spreads. Indeed, in the forecast period nut and seed based spreads is expected to be the only sweet spreads category to see growth in retail volume terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Japan?
- Which are the leading brands in Sweet Spreads in Japan?
- How are products distributed in Sweet Spreads in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Japan - Category analysis
KEY DATA FINDINGS
Significant price increases on imported goods due to yen depreciation
Strengthening competition with pastries
Aohata taps into frozen fruit business for survival
Innovative flavours will continue to gain traction
Demand for convenience and “time performance”
Nut and seed-based spreads set to see the best growth performance
Cooking Ingredients and Meals in Japan - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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