COMPETITIVE LANDSCAPE
Newborn Food Products consolidates category leadership
Newborn Food Products continued to lead sweet spreads in 2025. Its position is anchored in the strength of the Lily’s brand within nut and seed based spreads.
Capilano benefits from consumers’ increased interest in honey
Capilano Honey was the most dynamic company overall in 2025. Performance is driven by the Capilano brand in honey.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Philippines?
- Which are the leading brands in Sweet Spreads in Philippines?
- How are products distributed in Sweet Spreads in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the Philippines - Category analysis
KEY DATA FINDINGS
Sweet spreads expands through everyday peanut butter use and rising health-led demand for honey
Sweet spreads posts strong value growth in 2025
Honey outpaces all other category members
Sweet spreads set to see steady growth supported by core spreads
Health and wellness considerations will continue to influence sweet spreads choices
Brand activation and foodservice to reinforce relevance of sweet spreads
Newborn Food Products consolidates category leadership
Capilano benefits from consumers’ increased interest in honey
Supermarkets remains primary retail distribution channel
Regular promotions support growth in retail e-commerce channel
Cooking Ingredients and Meals in the Philippines - Industry Overview
Essentials, wellness cues and digital activation shape category momentum
KEY DATA FINDINGS
Rising value growth despite inflationary pressures in 2025
Olive all benefits from prevailing health trends, while meals and soups sees intensified competition from heated options
Brands invest in digitalisation and collaborations
Value sales will continue to rise amid uncertainty surrounding taxation measures
Health and wellness trends to remain key to development and progress
Players work to streamline operations
San Pablo leads through Minola oil
CJ Cheiljedang benefits from consumer interest in South Korean food
Supermarkets leads retail distribution and sees further growth in 2025
E-commerce outpaces all other distribution channels in terms of expansion
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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