COMPETITIVE LANDSCAPE
McCormick de Mexico SA de CV is leading player
McCormick de Mexico SA de CV remains the leading player in the sweet spreads category with its namesake brand holding over one-quarter of value share in jams and preserves. Its strong presence is supported by ongoing innovation, including its product line Sabores de México, which is promoted through marketing campaigns and cultural sponsorships.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Mexico?
- Which are the leading brands in Sweet Spreads in Mexico?
- How are products distributed in Sweet Spreads in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Mexico - Category analysis
KEY DATA FINDINGS
More indulgent breakfasts fuel growth
Price stabilisation and leisurely breakfasts support consumption of sweet spreads
Nut and seed-based spreads gain appeal for nutritional benefits
Jams and preserves reports steady growth
Rising demand for healthier and natural products will influence category performance
Climate change poses challenges for chocolate spreads
McCormick de Mexico SA de CV is leading player
Small local grocers is ceding control to the modern channel
Cooking Ingredients and Meals in Mexico - Industry Overview
High prices hit household budgets and encourage consumers to seek value
KEY DATA FINDINGS
Price sensitivity remains high due to cautious spending behaviour
Healthier living and dietary preferences shape category performance
Healthy outlook for cooking ingredients and meals
Private label has scope to develop and gain share
Sustainable strategies will come to the fore
Conservas La Costeña SA de CV enjoys healthy growth
Private label is expanding its role in cooking ingredients and meals
Olive oil brands are gaining traction from low base
Consumers favour channels delivering discounts and promotions
Retail e-commerce makes inroads from low base
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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