COMPETITIVE LANDSCAPE
Nutella remains the king of spreads while jams is a hotbed of flavour innovation
Ferrero, owner of the Nutella brand, remains the leading company in sweet spreads in 2025. Nutella has somewhat of an iconic status amongst French consumers and continues to enjoy strong brand loyalty.
Peanut butter a key source of growth and a hotbed of activity
Menguy’s has been one of the most dynamic companies within sweet spreads in 2025. There has been a strong rise in the sales of nut and seed based spreads in France, notably peanut butter, which is rapidly becoming a far more mainstream product amongst French consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in France?
- Which are the leading brands in Sweet Spreads in France?
- How are products distributed in Sweet Spreads in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in France - Category analysis
KEY DATA FINDINGS
Healthy image of nut and seed based spreads attracts many
Mixed performances seen within sweet spreads in 2025
Nut and seed based spreads benefiting from healthy and indulgent image
Similar growth patterns predicted for sweet spreads over the forecast period
Reducing the sugar content in sweet spreads presents a challenge for the market
Honey producers look to add value to kickstart the category’s recovery
Nutella remains the king of spreads while jams is a hotbed of flavour innovation
Peanut butter a key source of growth and a hotbed of activity
Major grocery retailers continue to dominate sales
E-commerce helps small and large suppliers expand their reach
Cooking Ingredients and Meals in France - Industry Overview
Ongoing price-sensitivity despite lower inflation
KEY DATA FINDINGS
Cooking ingredients and meals sees steady growth as prices stabilise
France updates its Nutri-Score system to help consumers make healthier choices
“Made in France” remains a key selling point
Modest growth outlook with consumers likely to remain cautious in their spending
Sustainability becoming a growing concern
Manufacturers will need to respond to the growing demand for healthier options
Unilever leads but many consumers prefer local French brands or private label
Menguy’s benefits from increasing popularity of peanut butter while HelloFresh targets higher value customers
Hypermarkets lead sales with retailers benefiting from the focus on home cooking
Convenience stores sees dynamic growth while e-commerce gains share
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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