PROSPECTS AND OPPORTUNITIES
Consumers seek natural ingredients, low sugar and organic options
Natural ingredients are increasingly favoured by consumers, who also show a growing preference for products with lower sugar content. Additionally, organic options are gaining momentum in the market.
Artisanal jams and local fruit brands transform consumer choices
Consumers are increasingly seeking out unique flavours and products made with natural, fresh ingredients, leading to a growing preference for artisanal jams from niche brands. Simultaneously, agricultural producers have embarked on a significant transformation by launching their own brands, which feature fruits sourced directly from their orchards or local farms.
Organic retailers and artisanal goods leverage innovative marketing strategies
The competitive landscape is evolving as organic supermarkets and dessert shops produce their own goods, which may diminish the retail share held by conventional supermarkets. Simultaneously, jams and honey are increasingly popular choices for gifts, highlighting the importance of unique packaging and branding.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Taiwan?
- Which are the leading brands in Sweet Spreads in Taiwan?
- How are products distributed in Sweet Spreads in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Taiwan - Category analysis
KEY DATA FINDINGS
Sweet spreads registers solid growth in retail trade
Honey-based products gain popularity and expand in convenience stores
Miniature glass packaging meets customer demands for freshness and sustainability
Consumers seek natural ingredients, low sugar and organic options
Artisanal jams and local fruit brands transform consumer choices
Organic retailers and artisanal goods leverage innovative marketing strategies
Cooking Ingredients and Meals in Taiwan - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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