PROSPECTS AND OPPORTUNITIES
Health and versatility will shape the performance of sweet spreads
The sweet spreads landscape will see a mixed retail volume performance over the forecast period, with areas such as honey and nut and seed based spreads recording an uplift, while chocolate spreads and jams and preserves continue to decline. A key factor influencing these results is the health and wellness trend, as honey and nut and seed-based spreads, benefit from a strong reputation for aligning with a healthy lifestyle.
Nut and seed-based spreads benefit from innovations aligned with health and wellness
Nut and seed-based spreads have a promising outlook in both volume and value development. These products are increasingly recognised for their health benefits and versatility; while they are often enjoyed on bread, they are also becoming popular as nutritious additions to breakfast bowls, smoothies, and a variety of other dishes.
New players and private label look to gain share from major players
Sweet spreads, such as Nutella in chocolate spreads, Bonne Maman in jam and preserves and Calvé in peanut butter, will remain the dominant brands across the forecast period. However, it is also likely that some niche brands, or players from other sweet spreads categories, will take share from these leaders over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Netherlands?
- Which are the leading brands in Sweet Spreads in Netherlands?
- How are products distributed in Sweet Spreads in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the Netherlands - Category analysis
KEY DATA FINDINGS
Price hikes impact buying habits as retail volume levels decline
Breakfast traditions change, negatively impacting sales of jams and preserves
Andros SAS enters the nut and seed-based landscape with Bonne Maman
Health and versatility will shape the performance of sweet spreads
Nut and seed-based spreads benefit from innovations aligned with health and wellness
New players and private label look to gain share from major players
Cooking Ingredients and Meals in the Netherlands - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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