COMPETITIVE LANDSCAPE
Unilever leads the way because of its dominance in peanut butter
Unilever Nederland BV is set to be the leading player in sweet spreads in 2025. The company is the dominant player in nut and seed based spreads with its Calvé Peanut butter range.
Rigoni di Asiago Benelux benefits from upmarket demand
Rigoni di Asiago Benelux BV is set to be most dynamic player within sweet spreads in 2025. The company still has a relatively small presence in sweet spreads as it offers a more premium range, but a growing number of consumers are willing to pay extra for its high quality organic chocolate and hazelnut spreads, which do not contain any palm oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Netherlands?
- Which are the leading brands in Sweet Spreads in Netherlands?
- How are products distributed in Sweet Spreads in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the Netherlands - Category analysis
KEY DATA FINDINGS
Sharp price increases dampen demand
Shifting consumption patterns
Expansion of chocolate spreads
Volatility will lead to higher costs and higher consumer prices
Development of sweet spreads will be shaped by two opposing trends
Consumers will avoid products that they consider to be harmful to the planet or harmful to their health
Unilever leads the way because of its dominance in peanut butter
Rigoni di Asiago Benelux benefits from upmarket demand
Larger households with children appreciate the convenience of ordering sweet spreads online
Larger households with children appreciate the convenience of ordering sweet spreads online
Cooking Ingredients and Meals in the Netherlands - Industry Overview
Price increases boost value sales but so does premiumisation
KEY DATA FINDINGS
Consumers are increasingly interested in health and wellness
Convergence of trends
Positive outlook supported by demand for convenience
Health and wellness trend to exert growing influence
Potential threat from supply chain volatility
Important role for private label
Major brand manufacturers experience contrasting fortunes
Supermarkets remains dominant despite fall in share
Discounters displaying strong growth
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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