COMPETITIVE LANDSCAPE
Salvest retains leadership with Meie Mari jams and preserves
Salvest AS is the leading company in Estonia’s sweet spreads market, underpinned by its Meie Mari range of jams and preserves, which is highly popular among local consumers,. The player successfully caters to regional taste preferences by offering familiar and locally inspired flavours such as blackcurrant, strawberry, and raspberry.
Svensky Kaubanduse gains ground with affordable Nussa brand
Svensky Kaubanduse AS is the fastest-growing player in Estonia’s sweet spreads market, albeit from a low base. The company’s growth is driven by its Nussa chocolate spread, which is positioned as a more affordable alternative to Ferrero SpA’s Nutella.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Estonia?
- Which are the leading brands in Sweet Spreads in Estonia?
- How are products distributed in Sweet Spreads in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Estonia - Category analysis
KEY DATA FINDINGS
Chocolate spreads volume sales hit by rising prices and health concerns
Waning demand for chocolate spreads
Jams and preserves show rising volumes
Modest predicted growth amid ongoing challenges
Nut and seed based spreads and natural ingredients could gain traction
Salvest retains leadership with Meie Mari jams and preserves
Svensky Kaubanduse gains ground with affordable Nussa brand
Hypermarkets dominate sales
Discounters leads growth
Cooking Ingredients and Meals in Estonia - Industry Overview
Steady demand despite growing price pressures
KEY DATA FINDINGS
Stagnant performance as prices continue to rise
Health and wellness trend has growing influence of purchasing decisions
Strong preference for local and traditional products
Cooking ingredients and meals will face ongoing challenges
Positive forecast for olive oil while sauces will suffer from stagnation
Private label will continue to gain traction
Salvest is leading local player
Armesta UAB sees rapid expansion
Private label ranges pose growing competition to branded offerings
Supermarkets and hypermarkets remain dominant channels
Discounters leads channel growth
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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