COMPETITIVE LANDSCAPE
Ferrero Polska Sp. z o.o. sustains leadership through strong brand equity
Ferrero Polska Sp. z o.
Podravka gains ground through traditional appeal
Podravka Sp. z o.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Poland?
- Which are the leading brands in Sweet Spreads in Poland?
- How are products distributed in Sweet Spreads in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Poland - Category analysis
KEY DATA FINDINGS
Consumers seek more natural ingredients and healthier options
Traditional favourites remain strong as home consumption endures
Nut and seed-based spreads lead category expansion
Steady growth ahead as health and tradition coexist
Innovation centred on natural, reduced-sugar and functional benefits
Ferrero Polska Sp. z o.o. sustains leadership through strong brand equity
Podravka gains ground through traditional appeal
Discounters remain dominant as affordability and choice drive loyalty
Local grocers and online retail expand through proximity and accessibility
Cooking Ingredients and Meals in Poland - Industry Overview
Value growth largely due to higher costs and higher prices
KEY DATA FINDINGS
Healthier choices gain importance as consumers embrace cleaner labels
Convenience stores expand reach as proximity shopping strengthens
Steady forecast growth supported by essential categories and product diversity
Competitive landscape evolves as retailers strengthen private label offerings
Discounters to retain dominance while convenience formats gain ground
Unilever Polska SA retains leadership in a fragmented, competitive market
Zabka Polska and smaller specialists drive dynamism through innovation and reach
Discounters consolidate leadership through price competitiveness and product breadth
Forecourt retailers gain traction with convenience and on-the-go meal options
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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