COMPETITIVE LANDSCAPE
Competition to intensify between local leaders and diversified imports in jam and honey
In sweet spreads, Bokumjari Inc has maintained its leading position in 2025, thanks to its strong presence in jam. Following closely is the National Agricultural Cooperative Federation, which dominates the honey category and secures second place overall.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in South Korea?
- Which are the leading brands in Sweet Spreads in South Korea?
- How are products distributed in Sweet Spreads in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in South Korea - Category analysis
KEY DATA FINDINGS
Healthy options attract more consumers
Health-conscious and westernised eating habits drive gradual growth in sweet spreads
Health-conscious and meal-replacment spreads to drive functional growth
Influx of global brands will push local players to reposition and specialise
Digital-first strategies will reshape the distribution model for sweet spreads
Competition to intensify between local leaders and diversified imports in jam and honey
Retail e-commerce growth fuels influx of imported brands
Cooking Ingredients and Meals in South Korea - Industry Overview
Widening range and innovation at both ends of price spectrum
KEY DATA FINDINGS
Consumers shift towards ready-to-eat products as convenience attracts shoppers
Wider range of products entices consumers seeking greater choice and value
Structural change will force brands to rethink price-value propositions
Retail disruption is anticipated as food manufacturers build D2C
Consumer demand is becoming polarised between affordable and premium choices
Retailers are gaining prominence in a fiercely competitive landscape
Private label makes significant gains
Retail e-commerce is transforming market dynamics as direct to consumer platforms emerge
Consumers are more selective in their channel choice
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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