COMPETITIVE LANDSCAPE
Nutella holds on to number one spot
Nutella, marketed by Ferrero Trading Dubai, continues to lead brands in the sweet spreads category in the United Arab Emirates. Despite rising consumer interest in healthier alternatives, chocolate spreads remains the largest segment within overall sweet spreads, with Nutella recording robust value growth in 2025.
Al Shifa benefits from natural honey offering
Al Shifa, distributed by Sunbulah Food & Fine Pastries, ranks second in the category, supported by its strong position in honey. Widely regarded as one of the most trusted brands in the UAE, Al Shifa emphasises its 100% natural honey offering, which resonates with health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in United Arab Emirates?
- Which are the leading brands in Sweet Spreads in United Arab Emirates?
- How are products distributed in Sweet Spreads in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Health-focused innovation meets indulgent demand in a value-conscious category
Consumers continue to shift towards healthier variants
New laboratory tests quality of honey in the United Arab Emirates
Further growth for sweet spreads, driven by health trends and the rise of e-commerce
Nut and seed based spreads set to expand
Sustainability concerns will continue to impact packaging and sourcing
Nutella holds on to number one spot
Al Shifa benefits from natural honey offering
Sweet spreads purchased primarily in hypermarkets
E-commerce sees fastest expansion among retail channels in 2025
Cooking Ingredients and Meals in the United Arab Emirates - Industry Overview
Health, convenience and value-seeking behaviour steer industry development
KEY DATA FINDINGS
Current trends drive industry growth in 2025
Sustainability concerns inform product innovation
Cost-conscious behaviour becomes more visible in 2025
Health trends to support further expansion for cooking ingredients and meals
Climate change may present challenges to stronger growth
Hypermarkets will remain on top, but e-commerce will rise fastest among distribution channels
IFFCO maintains overall leadership in 2025
Players compete through differentiation
Hypermarkets leads distribution
E-commerce and foodservice channels enjoy further growth
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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