COMPETITIVE LANDSCAPE
Ferrero do Brasil Indústria Doceira e Alimentar Ltda retains the lead despite the rise of smaller local brands
Ferrero do Brasil Indústria Doceira e Alimentar Ltda was the leading company in 2025 in sweet spreads. The player has long been the leading company in Brazil’s sweet spreads, thanks overwhelmingly to the iconic Nutella brand.
Ferrero loses share in 2025 as price sensitivity and nut-based innovation gain ground
Despite retaining overall leadership in 2025, Ferrero experienced a decline in share as smaller competitors gained ground during shifting consumer priorities. In a year marked by cautious spending, Nutella’s premium pricing, among the highest in the category, proved a relative disadvantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Brazil?
- Which are the leading brands in Sweet Spreads in Brazil?
- How are products distributed in Sweet Spreads in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Brazil - Category analysis
KEY DATA FINDINGS
Both health and indulgence fuel sweet spread growth in 2025
Sweet spreads achive double digit value growth during easing inflation and resilient demand
Peanut butter’s rising popularity boosts sweet spreads in 2025
Sweet spreads is set for steady growth as economic recovery and nut-based innovation drive expansion
Health and wellness trends will shape innovation, even as indulgence remains a core driver
Sustainability is set to shape sweet spreads with eco-friendly packaging and ethical sourcing
Ferrero do Brasil Indústria Doceira e Alimentar Ltda retains the lead despite the rise of smaller local brands
Ferrero loses share in 2025 as price sensitivity and nut-based innovation gain ground
Supermarkets remain the leading channel for sweet spreads in 2025 despite share loss
Warehouse clubs lead channel growth in 2025 as hypermarkets decline and speciality retail gains traction
Cooking Ingredients and Meals in Brazil - Industry Overview
Volume-led growth and health innovation shape cooking ingredients and meals in 2025
KEY DATA FINDINGS
Volume-led recovery driven by value-seeking behaviour in 2025
Health driven reformulation influence purchases across cooking ingredients and meals in 2025
More consumers reach for functional convenience and fitness-influenced products
Macroeconomic stabilisation and demographic tailwinds will support steady value expansion
Innovation, reformulation and regulation are expected to drive premiumisation
Channel diversification is set to strengthens both value and premium options
Cargill Agrícola SA’s scale, innovation and brand power sustain its leadership in Brazil
BRF SA’s brand revitalisation and dynamism drive accelerated growth
Supermarkets retain its leadership during accelerating channel fragmentation
Warehouse clubs strengthen its position through price leadership and supplier alignment
Retail e-commerce expands reach and reshapes consumer expectations
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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