PROSPECTS AND OPPORTUNITIES
Trend towards healthier lifestyles will drive growth of honey as a popular alternative sweetener
Sweet spreads is expected to be the most dynamic category within cooking ingredients and meals in retail volume terms in Indonesia over the forecast period, with honey being the primary driver of this expansion. This can be attributed to the relatively low consumption of honey in Indonesia, which presents significant opportunities for increased product penetration.
Packaged honey will see competition from unbranded alternatives
However, within the honey segment, branded and packaged products are likely to face mounting competition from unbranded alternatives during the forecast period. These unbranded options are often viewed as more natural and healthier, while also typically benefiting from lower prices.
Forecast stable growth for other sweet spreads, with foodservice leading the way
Other sweet spreads, including jams and preserves, are expected to see a performance largely in line with the review period. This stability comes despite the prices of complementary goods, such as leavened bread and plain biscuits, beginning to normalise in 2024 after the supply-induced shocks of previous years.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Indonesia?
- Which are the leading brands in Sweet Spreads in Indonesia?
- How are products distributed in Sweet Spreads in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Indonesia - Category analysis
KEY DATA FINDINGS
Moderate growth for sweet spreads despite rising costss
Ceres and Nutella face growing competition from emergent players
Supermarkets and convenience stores lead channel contribution
Trend towards healthier lifestyles will drive growth of honey as a popular alternative sweetener
Packaged honey will see competition from unbranded alternatives
Forecast stable growth for other sweet spreads, with foodservice leading the way
Cooking Ingredients and Meals in Indonesia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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