PROSPECTS AND OPPORTUNITIES
Packaged honey faces challenges as homemade, artisanal products become popular
Packaged honey faces challenges across the forecast period, with consumers increasingly preferring homemade or artisanal honey, viewing it as more affordable and natural compared to commercially produced options. This trend will challenge the demand for packaged honey, as many people opt for local sources that they perceive as fresher and more authentic.
Potential for nut and seed-based spreads as health trends rise and pack sizes reduce
Nut and seed-based spreads in Ukraine have significant growth potential and are expected to grow across the forecast period, albeit from a relatively low base. This category remains largely unsaturated, offering opportunities for increased assortment, heightened consumer awareness, and improved distribution.
Craft jam has potential to expand, often sold alongside favoured cheese products
In addition, craft jam manufacturers have growth potential across the next five years, offering premium products with unique and sophisticated flavours that appeal to consumers in the medium to upper-class segment. Additionally, the growing culture of cheese consumption is supporting the demand for jams, recognised as complementary products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Ukraine?
- Which are the leading brands in Sweet Spreads in Ukraine?
- How are products distributed in Sweet Spreads in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Ukraine - Category analysis
KEY DATA FINDINGS
Sales of jams and preserves face pressure from the home cooking trend
Rising prices challenge sales of honey, which is increasingly considered a health product
Chocolate spreads record a strong performance, supported by major players' price promotions
Packaged honey faces challenges as homemade, artisanal products become popular
Potential for nut and seed-based spreads as health trends rise and pack sizes reduce
Craft jam has potential to expand, often sold alongside favoured cheese products
Cooking Ingredients and Meals in Ukraine - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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