COMPETITIVE LANDSCAPE
Ferrero maintains strong leadership through brand power
Ferrero-Ukraine TOV remains the clear leader in chocolate spreads thanks to the enduring popularity of Nutella, which – together with Milka by Mondelez – accounts for the bulk of category sales. Nutella’s strong global brand recognition, consistent quality, and extensive marketing support have ensured resilience amid inflation and currency volatility.
Local honey and private label offerings strengthen affordability segment
Affordability remains crucial in 2025, driving sales of budget-friendly honey and spreads. Domestic producer Roman PP with its Zlatomed brand attracts consumers by offering large-volume formats, such as 450-gram honey tubs in lightweight plastic packaging, combining value and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Ukraine?
- Which are the leading brands in Sweet Spreads in Ukraine?
- How are products distributed in Sweet Spreads in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Ukraine - Category analysis
KEY DATA FINDINGS
Modest recovery as affordability and comfort drive demand
Some marginal positive volume dynamics, value sales are mostly driven by inflation.
Rising fruit prices increase production costs
Honey and natural spreads expected to support gradual recovery
Health and naturalness to remain key long-term drivers
Premiumisation through craft jams and format diversification
Ferrero maintains strong leadership through brand power
Local honey and private label offerings strengthen affordability segment
Supermarkets retain dominance through convenience and trust
E-commerce expands as consumers embrace digital price comparison
Cooking Ingredients and Meals in Ukraine - Industry Overview
Economic stabilisation and consumer adaptation define performance
KEY DATA FINDINGS
Health-conscious choices remain important despite economic pressure
Local origin and patriotism shape purchasing behaviour
Consumers value trust, quality, and simple enjoyment
Gradual recovery expected as stability improves
Brands to focus on affordability, relevance, and younger audiences
E-commerce and convenience channels to gain traction
Nestlé strengthens leadership through local investment and resilience
Domestic producers expand reach through affordability and availability
Private label gains momentum amid affordability focus
Supermarkets retain dominance amid shifting shopping behaviour
E-commerce expands as online shopping becomes mainstream
Variety stores like Avrora expand visibility for affordable products
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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