COMPETITIVE LANDSCAPE
S Group maintains its leadership through its strong private label performance
S Group remained the leading company in sweet spreads in Finland in 2025, although it experienced a slight decline in share during the year. The Finnish retailing giant holds its leadership primarily through its extensive private label portfolio.
Hunajainen SAM Oy achieves the strongest value growth through product diversity and consumer trust
Hunajainen SAM Oy – Finnish Honey Packers Ltd – was the most dynamic company in sweet spreads in Finland in 2025, recording the strongest increase in value sales. The company offers Finland’s widest honey selection, encompassing liquid and set varieties, organic and Fair Trade options, and single-flower honeys sourced from different countries, as well as a range of Aroma honeys featuring flavours such as ginger, lemon, and eucalyptus & mint.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Finland?
- Which are the leading brands in Sweet Spreads in Finland?
- How are products distributed in Sweet Spreads in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Finland - Category analysis
KEY DATA FINDINGS
Natural and low sugar options appeal
Price increases and demand for natural ingredients support value growth in sweet spreads
Nut and seed-based spreads drive growth as Finns seek protein-rich and versatile options
Premiumisation and domestic production will drive value growth in sweet spreads
Health and wellness trends are set to shape innovation within sweet spreads
Sustainability and eco-friendly packaging are expected to drive innovation in sweet spreads
S Group maintains its leadership through its strong private label performance
Hunajainen SAM Oy achieves the strongest value growth through product diversity and consumer trust
Hypermarkets remain the leading distribution channel for sweet spreads despite a slight share decline
Retail e-commerce records a dynamic performance as convenience and platform expansion boost demand
Cooking Ingredients and Meals in Finland - Industry Overview
Stagnation linked to price-sensitivity although demand for convenience benefits sales
KEY DATA FINDINGS
Value sales remain stagnant during ongoing price sensitivity in Finland
Convenience remains a key driver of sales for cooking ingredients and meals
Health and wellness continues to influence product development
Premiumisation is expected to drive value growth in cooking ingredients and meals
Domestic origin and sustainability will remain key competitive strategies
Retail e-commerce and discounters are set to drive subtle shifts in distribution dynamics
Kesko Oyj strengthens its lead through trusted private labels and consumer driven innovation
Niche players drive dynamic growth in cooking ingredients and meals during 2025
Hypermarkets lead sales as consumers appreciate the wide selection and affordable price points
Retail e-commerce was the most dynamic channel in 2025 driven by convenience
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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