PROSPECTS AND OPPORTUNITIES
Local honey will remain the most popular, with a wide range to choose from
Local consumers are known to favour and prefer domestic honey over imported variants. Domestic honey is trusted for its clean and high quality, and players tend to point out the local origin both in their marketing and on the packaging.
Private label continues to appeal thanks to affordable prices and good quality
Private label options continue to appeal thanks to a combination of affordable prices and good quality. For example, the Pirkka line introduced runny acacia honey, emphasised to be easy to use in sweetening drinks and desserts, as well as in baking and cooking.
Sustainability trends inspire new packaging formats
In a cross-category trend, sustainability continues to be at the heart of the production and lifecycles of products. For example, Herkkumaan is offering new alternatives to glass packaging with a cup packaging made of paper and plastic, seen in the launches of the player’s new jams, The paper in the cup packaging is made from renewable sources and the entire packaging is easily recyclable.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Finland?
- Which are the leading brands in Sweet Spreads in Finland?
- How are products distributed in Sweet Spreads in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Finland - Category analysis
KEY DATA FINDINGS
Sweet spreads fares extremely well, thanks to ongoing product launches
Sophisticated products launched in jams and preserves, with an emphasis on domestic production
New flavour profiles remain key to attracting consumers’ attention, with low-sugar options also popular
Local honey will remain the most popular, with a wide range to choose from
Private label continues to appeal thanks to affordable prices and good quality
Sustainability trends inspire new packaging formats
Cooking Ingredients and Meals in Finland - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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