COMPETITIVE LANDSCAPE
Idilia leads through popular Nocilla brand
Idilia Foods holds a leading position in the sweet spreads competitive landscape thanks to its well-established Nocilla brand. Facing pressure from private label and strong competitors like Nutella and Biscoff, Idilia continues to innovate by expanding Nocilla beyond spreads into chocolate snacks, cookies and other formats, aiming to diversify its offering and strengthen brand loyalty.
Biogran and Biscoff enjoy robust growth in 2025
Biogran is seeing dynamic growth within sweet spreads in 2025; however, its market size is very small. Lotus Biscoff (from Lotus Bakeries) is gaining rapid ground, building on strong recognition of its signature flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Spain?
- Which are the leading brands in Sweet Spreads in Spain?
- How are products distributed in Sweet Spreads in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Spain - Category analysis
KEY DATA FINDINGS
Higher prices and premiumisation boost value but volume hit by health concerns
Premiumisation and shifting consumption habits drive value growth in sweet spreads
High-protein and indulgent innovations boost nut and seed based spreads
Premiumisation to offset volume decline as brands target older demographics
Plant-based innovation gains traction as consumers seek healthier indulgence
New honey labelling rules aim to enhance transparency and protect local producers
Idilia leads through popular Nocilla brand
Biogran and Biscoff enjoy robust growth in 2025
Supermarkets remains on top amid rising competition from discounters
Warehouse clubs benefits from Costco expansion in Spain
Cooking Ingredients and Meals in Spain - Industry Overview
Consumers seeking convenience and quality
KEY DATA FINDINGS
Convenience and changing lifestyles fuel growth in ready meals and soups
Health-conscious innovation and natural ingredients shape product development
Tourism and global influences boost demand for international flavours
Convenience, health and stable prices underpin positive outlook for cooking ingredients and meals in Spain
Evolving lifestyles and affordability to sustain demand for ready meals
Health awareness and regulatory changes will drive innovation and trust
Mercadona leads as Deoleo invests in innovation and sustainability
HelloFresh and Andro enjoy rapid expansion in 2025
Supermarkets strengthens dominance through adaptation and digital innovation
E-commerce and quick commerce accelerate as convenience expectations rise
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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