COMPETITIVE LANDSCAPE
Competition continues to intensify as new-age brands expand distribution reach
India’s sweet spreads landscape reflects intense competition between legacy brands, emerging new-age digital-first brands and private label. Dabur maintained its position as the leading brand in 2025, primarily due to its clear leadership in honey.
Myfitness leads nut and seed based spreads
While legacy brands continue to dominate honey, chocolate spreads, and jams and preserves, the nut and seed based spreads segment has emerged as a notably dynamic and rapidly evolving space. Myfitness (from Tanvi Fitness) has established itself as the leader here, riding the wave of increasing health consciousness among Indian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in India?
- Which are the leading brands in Sweet Spreads in India?
- How are products distributed in Sweet Spreads in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in India - Category analysis
KEY DATA FINDINGS
Breakfast convenience sustains value growth in 2025
Evolving breakfast habits and versatility drive strong demand for sweet spreads
Honey remains favoured sweet spread as nut and seed based spreads rise fastest
Sweet spreads to witness steady demand fuelled by growing health consciousness
Jams and preserves face intense competition from substitutes as health-focused consumption rises
Distribution expansion will strongly influence growth trajectory of sweet spreads
Competition continues to intensify as new-age brands expand distribution reach
Myfitness leads nut and seed based spreads
Small local grocers remains vital distribution channel
E-commerce sees rapid growth fuelled by superior variety and convenience
Cooking Ingredients and Meals in India - Industry Overview
Cooking culture and price pressures underpin 2025 performance
KEY DATA FINDINGS
Cultural habits and evolving consumer preferences shape progress in 2025
Health trends impact purchasing decisions
Busy urban lifestyles push convenience demand
Improved economy and robust interest in home cooking ensure further growth for forecast period
Nutritional concerns will remain central for consumers
Labelling regulations set to sharpen focus on ingredient lists
Adani leads through popular Fortune brand
D2C and new-age brands challenge established players
Small local grocers dominate distribution landscape
Modern retail formats threaten supremacy of neighbourhood stores
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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