PROSPECTS AND OPPORTUNITIES
Slow growth for sweet spreads
Retail volume sales of sweet spreads are projected to grow slowly over the forecast period. This will be largely due to increasing consumer health consciousness, with many Australians opting for healthier alternatives.
Honey to increasingly embrace functional food positioning
The competitive landscape of honey in Australia is expected to see an increasing number of brands positioning themselves as functional foods, capitalising on health-conscious consumer trends. More honey brands are moving beyond traditional grocery channels and exploring distribution in health-focused retailers such as Chemist Warehouse, where the functional benefits of their products can be highlighted alongside supplements and vitamins.
E-commerce growth driven by convenience, but allergen transparency challenges will persist
The growth of e-commerce as a distribution channel for sweet spreads is expected to continue over the forecast period. Major chained grocery retailers such as Coles are playing a key role in driving this growth by introducing more flexible delivery time slots, charging only a small delivery fee, and offering free delivery for orders over AUD250.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Australia?
- Which are the leading brands in Sweet Spreads in Australia?
- How are products distributed in Sweet Spreads in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Australia - Category analysis
KEY DATA FINDINGS
Unit price growth drives value sales of sweet spreads in Australia
How health trends are the shaping development of sweet spreads
Packaging innovation within sweet spreads
Slow growth for sweet spreads
Honey to increasingly embrace functional food positioning
E-commerce growth driven by convenience, but allergen transparency challenges will persist
Cooking Ingredients and Meals in Australia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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