COMPETITIVE LANDSCAPE
Bega invests in new product development despite being a tough year for sweet spreads
Bega Cheese Ltd remains the leading company in sweet spreads in 2025 with its Bega Peanut Butter. The weak performance of the category has resulted in the top brands consolidating their position in the market.
Private label wins share as consumers are forced to reduce their spending
Private label has been among the standout performers in sweet spreads in 2025 with consumers seeking cheaper alternatives due to the challenging economic situation. Both Coles and Woolworths have their own private label substitutes for sweet spreads like honey and jam, so consumers who are on a tighter budget still have the opportunity to purchase products from this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Australia?
- Which are the leading brands in Sweet Spreads in Australia?
- How are products distributed in Sweet Spreads in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Australia - Category analysis
KEY DATA FINDINGS
Value sales of sweet spreads boosted by rising prices amid consumer cut back
Cost of living pressures and changing consumer habits impact sales of sweet spreads
Honey the standout performer
Improved performance forecasted as consumer spending increases
Functional benefits set to drive growth within sweet spreads
Challenging for new brands to find a place in the market
Bega invests in new product development despite being a tough year for sweet spreads
Private label wins share as consumers are forced to reduce their spending
Supermarkets the preferred channel for sweet spreads
E-commerce continues to grow in popularity by offering convenience and value
Cooking Ingredients and Meals in Australia - Industry Overview
Cooking ingredients and meals growth impacted by financial hardship and price rises
KEY DATA FINDINGS
Slow economic recovery limits growth in cooking ingredients and meals in 2025
Healthy eating remains a key focus of demand and new product development
Global trends inform new product development
Sales set for steady growth as consumer spending sees a slow recovery
Products that support long-term health will be key to growth
Private label faces a fight to retain its share as the economy recovers
HelloFresh remains popular with its brand of healthy convenience
Marley Spoon finding success in food kits with its premium offering
Consumers continue to place their trust in supermarkets
E-commerce on the up as retailers and brands expand online
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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