PROSPECTS AND OPPORTUNITIES
Tourist influx expected to drive up foodservice volumes of sweet spreads
Foodservice volume sales of sweet spreads in Thailand are expected to continue their steady growth in 2024, and indeed throughout the forecast period, driven primarily by the rising number of tourists and the increasing popularity of dessert cafés. The café culture in Thailand is thriving, with many new establishments offering trendy, Instagram-worthy interiors and innovative menus that attract both local consumers and international visitors.
Marketing and brand collaboration to spur consumer interest
Sweet spreads is also set to maintain growth in retail volume and current value terms in Thailand in the forecast period, with increases anticipated across all categories. Sweet spreads is experiencing greater creativity in marketing campaigns and brand engagement content, as companies are exploring innovative ways to connect with consumers.
Growing health and wellness trend to drive growth for nut and seed based spreads
Nut and seed based spreads presents significant growth opportunities in Thailand, driven by increasing consumer interest in healthier alternatives such as nut butters, which are rich in the healthy fats naturally present in seeds and nuts, while many of them are also fortified. As health-conscious consumers increasingly seek nutrient-dense options, products with natural ingredients, reduced sugar, and functional benefits are set to gain popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Thailand?
- Which are the leading brands in Sweet Spreads in Thailand?
- How are products distributed in Sweet Spreads in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Thailand - Category analysis
KEY DATA FINDINGS
Sweet spreads sees modest growth amidst rising cost of living
Impact of rising cocoa prices on chocolate spreads
Increasing focus on health and wellness claims for jams and preserves
Tourist influx expected to drive up foodservice volumes of sweet spreads
Marketing and brand collaboration to spur consumer interest
Growing health and wellness trend to drive growth for nut and seed based spreads
Cooking Ingredients and Meals in Thailand - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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