COMPETITIVE LANDSCAPE
Ferrero Türkiye leads sweet spreads through Nutella’s ongoing appeal
Ferrero Türkiye Çikolata ve Tarim Ürünleri Sanayi ve Dis Ticaret A.S.
Torku strengthen its competitive position in sweet spreads through strategic pricing and brand trust
In 2025, Konya Seker Sanayi ve Ticaret A.S.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in Turkey?
- Which are the leading brands in Sweet Spreads in Turkey?
- How are products distributed in Sweet Spreads in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in Turkey - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chocolate-nut spreads and honey drive value growth in sweet spreads in 2025
Nut and seed based spreads lead growth for sweet spreads in 2025
Sweet spreads will navigate growth during rising cocoa costs and shifting consumer preferences
Honey brands in Turkey will aim to strengthen consumer trust amid quality concerns
Nut and seed based spreads will diversify through technological innovation and product expansion
Ferrero Türkiye leads sweet spreads through Nutella’s ongoing appeal
Torku strengthen its competitive position in sweet spreads through strategic pricing and brand trust
Discounters solidifies its lead in sweet spreads through affordability and accessibility
Retail e-commerce records strong growth as consumers appreciate convenience and a wider product selection
Cooking Ingredients and Meals in Turkey - Industry Overview
Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
Shifts in consumer behaviour drive growth in cooking ingredients and meals
Pricing pressures lead retailers to focus on promotional campaigns and discounts
Home cooking sustains demand for affordable, traditional ingredients
The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
Convenience and innovation and expected to drive growth across the forecast period
Retail e-commerce and digital channels are set to influence the forecast performance
BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
Discounters strengthens its presence, however brand trust remains key in some categories
Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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