PROSPECTS AND OPPORTUNITIES
Low growth as substitutes provide competition to sweet spreads
Looking to the forecast period, only a low retail current value CAGR is anticipated for overall sweet spreads in China, while slight retail volume declines are expected for some categories, as more consumers are likely to look to reduce their sugar intake, and fast-paced lifestyles will lead to less home cooking. Honey and nut and seed based spreads are expected to perform better than chocolate spreads and jams and preserves, largely due to their perceived health benefits.
Sweet spreads set to shift towards products with health and wellness claims
Sweet spreads have traditionally been seen as products which are high in sugar and additives. As consumers are placing an increasing emphasis on health, this unhealthy image has become a negative factor for the future growth of the category.
Novelty drives new product development from domestic players
Compared with other packaged food categories, new product development in sweet spreads has historically been limited. However, some brands are now exploring new products to offer consumers more novel experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in China?
- Which are the leading brands in Sweet Spreads in China?
- How are products distributed in Sweet Spreads in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in China - Category analysis
KEY DATA FINDINGS
In 2024 sweet spreads continues to see retail value decline
Social commerce drives dynamism for retail e-commerce
Honey remains highly fragmented
Low growth as substitutes provide competition to sweet spreads
Sweet spreads set to shift towards products with health and wellness claims
Novelty drives new product development from domestic players
Cooking Ingredients and Meals in China - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Sweet Spreads research and analysis database.
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