COMPETITIVE LANDSCAPE
Guan Sheng Yuan Group benefits from the rejuvenation of its key brand
Having gained the leading position in retail value terms from Comvita New Zealand in 2024, Guan Sheng Yuan Group (GBO Bright Food (Group)) is projected to remain the leading company sweet spreads at the end of the review period. In a category witnessing overall decline in retail value sales, the leading player is only expected to see a very marginal share drop over 2025.
Nutella sees extended distribution
In a highly fragmented competitive landscape, Ferrero China is projected to see the highest retail value sales growth rate in sweet spreads over 2025, albeit from a low base. The company is showing dynamism through its Nutella brand of chocolate spreads, which is entering emerging retail channels like warehouse clubs as Western food and brands gain traction among local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads in China?
- Which are the leading brands in Sweet Spreads in China?
- How are products distributed in Sweet Spreads in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Spreads in China - Category analysis
KEY DATA FINDINGS
Honey hit by economic challenges and cost concerns
Players introduce health-focused options to offset an unhealthy image
Strong company activity pushes jams and preserves
Slow recovery anticipated for sweet spreads
Clean label to remain the key health direction
Government health programmes may shape trends
Guan Sheng Yuan Group benefits from the rejuvenation of its key brand
Nutella sees extended distribution
The competition intensifies in the distribution of sweet spreads
Growing online engagement benefits retail e-commerce
Cooking Ingredients and Meals in China - Industry Overview
Sales hit by sluggish economy and declining household consumption
KEY DATA FINDINGS
Healthier direction of travel
Clean label remains the key health claim in meals and soups
Health-orientated move in sauces, dips and condiments
Convenience categories to the fore
Online grocery retailers to increase penetration and gain importance in ready meals and quick recipe kits
Use of technology to develop healthier pickled products
The leading player develops a functional and customised offer
Fujian Xinmeichen Food answers consumers cooking and lifestyle needs with NIUSAZZ frozen pizza
Supermarkets face growing competition
Retail e-commerce fits strongly with the convenience shopping trend
COUNTRY REPORTS DISCLAIMER
Sweet Spreads
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads research and analysis database.
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