Retail sales of other hot drinks in Slovenia recorded strong growth in current value terms in 2025, led by chocolate-based flavoured powder drinks. Mercator-Emba doo retained market leadership with Benquick, while smaller players and private label offerings, such as Spar Slovenija, showed considerable dynamism. Hypermarkets led volume sales due to the importance of planned purchases, while retail e-commerce was the fastest-growing channel. Future growth will be supported by an expanding range of
Other Hot Drinks
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Retail value sales of other hot drinks maintained healthy growth in Sebia in 2025, with volume sales also showing a low-level positive performance. This reflects the resilience of the category, which consists of chocolate-based flavoured powder drinks and other plant-based hot drinks, with the former benefitting from indulgence strong popularity among younger consumers, and the latter benefitting from health and wellness trends.
Other hot drinks maintained strong value growth and stable volume growth in Uzbekistan in 2025, driven by chocolate-based flavoured powder drinks, with this being the only category of any significance in other hot drinks. The stronger value growth is being supported by high prices driven by global price hikes in cocoa, while volume is supported by the popularity of chocolate-based flavoured powder drinks as an indulgent beverage — particularly among children and also among adults.
In 2025, other hot drinks in Tunisia, which is dominated by chocolate-based flavoured powder beverages, was impacted by higher production costs, due to increases in global cocoa prices. Small local grocers remained the primary distribution channel, while discounters like Aziza gained traction. Growing parental concern over sugar, health awareness, and niche plant-based products are beginning to shape consumer choices, with online platforms and marketing initiatives from Société Tunisienne de Cho
Rising prices and input costs challenged consumer satisfaction and the industry's ability to balance profitability with affordability in 2025. While premiumisation faced limits, areas such as wellness and experiential products continued to provide opportunities for premium spending. Health and wellness remained significant drivers of consumer choices, particularly benefiting categories like herbal teas. In foodservice, hot beverage consumption was increasingly influenced by efficiency gains driv
Sales of other hot drinks in Algeria are seeing healthy value growth and stable volume growth in 2025, reflecting steady baseline demand despite high prices. Other hot drinks in the country primarily consists of flavoured powder drinks, notably, chocolate-based flavoured powder drinks.
In 2025, other hot drinks in Poland was impacted by rising consumer interest in health, wellness, and functional products. Chocolate-based favoured drinks remained popular, while plant-based alternatives gained traction among health-conscious shoppers. Discounters remained the primary channel, while food, drink, and tobacco specialists, alongside e-commerce, supported access to niche products. Moving forward, premiumisation, natural and fortified offerings, and sustainability claims will influen
Other hot drinks in the Philippines saw robust retail value growth in 2025, predominantly led by affordable and versatile malt-based options. Amid inflation, brands used competitive pricing and discounters offered value. Other plant-based hot drinks experienced the most dynamic growth, driven by demand for convenient, health-conscious options. Strategic partnerships and product innovation are poised to fuel future expansion, with marketing focused on health and community. Nestlé's Milo dominates
Othe hot drinks is seeing value sales rise, but this is largely a result of increasing prices due to the growing cost of ingredients. Volume sales are, in fact, in decline due to both the increase in prices in a context of heightened budget consciousness and a consumer shift towards other categories, including coffee, tea and ready-to-drink products, which is being partly driven by the search for products with a healthier positioning.
Other hot drinks in Slovakia recorded a complex performance in 2025, as the category came under strong pressure from soaring global input costs – particularly the unprecedented rise in cocoa prices – while also being affected by the newly introduced sugar tax applied to sweetened powder drinks. These two developments combined to drive sharp increases in unit prices, which translated into robust current value growth despite weakening demand in real volume terms. Price sensitivity intensified acro
Retail value sales of other hot drinks in Romania rose notably in 2025, although this value improvement largely reflected higher average unit prices rather than strong underlying demand. Consumer behaviour continued to be shaped by elevated living costs, and the category’s small, peripheral role within hot drinks made it particularly sensitive to pressure on household budgets. Chocolate-based flavoured powder drinks, long positioned as nutritious options for children, saw a softening in volumes
Urbanisation is driving growth in other hot drinks in Pakistan, as an expanding number of middle-class households shift towards branded, convenient and hygienically-packaged offerings. Wider access through modern retail and e-commerce, combined with busier lifestyles, is boosting demand for easy-to-prepare beverages. At the same time, health-conscious parents increasingly favour fortified malt-based drinks like Milo and Horlicks for their children. Moving forward, opportunities exist for local p
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Rising cocoa prices put pressure on volume sales of other hot drinks in 2025, although it helped to drive value growth. Aside from rising prices, demand has also been dipping due to growing concerns over the high sugar content in some products. A lack of competition or investment in new product development and innovation has restricted category growth with limited scope for development as Sweden’s birth rate declines.
Other hot drinks in Israel posted robust growth in current value terms in 2025, with the rate surpassing that recorded in 2024. This was almost entirely the result of rising prices, however, as retail volume sales declined, maintaining the negative trend observed throughout the review period. Demand continued to be depressed by the fact that chocolate-based flavoured powder drinks the dominant product type are increasingly perceived as unhealthy because they tend to be high in sugar. In particul
Sales of other hot drinks remain in a negative volume slump in Ecuador in 2025, while value sales are better-supported by high prices. In other hot drinks this is notable due to the prices of cocoa, with chocolate-based flavoured powder drinks being a significant category in other hot drinks. In turn, these price increases have led to a decline in consumption volume, as price-sensitive consumers reduced purchases or shifted toward smaller, more affordable packs.
Growth of other hot drinks in Guatemala is constrained by adults’ preference for coffee and children’s shift towards ready-to-drink cold beverages. Traditional atole remains widely consumed, while flavoured powder drinks leads value growth due to rising cocoa prices. Innovation balances functionality with indulgence, with players targeting energy, immunity, and digestive health. Small local grocers remain key for atole, while supermarkets and hypermarkets are expanding their ranges with convenie
Chocolate-based flavoured power drinks continue to be the main offering within other hot drinks. The new Nestlé brand Khrutka, which is manufactured in Russia, is making significant gains. Chicory is also growing in popularity.
Other hot drinks, led by malt-based beverages, continued to grow in 2025, driven by rising consumer interest in health and wellness products, innovation and convenience. Strong supermarket distribution and sustained brand investment from key players, including Nestlé and Cadbury, further supported growth in the year.
Chocolate-based flavoured powder drinks continue to be the only other hot drink on offer in North Macedonia. Nestle’s Nesquik is the leading brand, though Croatian brand Kraš Express is also popular and benefits from its affordability. Over the forecast period, there will be a degree of premiumisation, with some innovation in terms of healthier offerings.
Other hot drinks has been hit hard by the marked rise in the cost of cocoa on the world market, as chocolate-based flavoured powder drinks is by far the largest contributor to category sales. The sharp increase in prices seen in chocolate-based flavoured powder drinks has driven down volume sales and led to a notable increase in the share of private label products as consumers have looked for more affordable alternatives to major brands.
Other hot drinks in New Zealand experienced steady value growth in 2025, although performance was shaped largely by inflation-driven price increases rather than by significant expansion in consumption. New Zealand’s heavy reliance on imported cocoa exposed the category to global supply challenges, including severe weather events, crop disease and ageing plantations in key producing regions. These pressures pushed up global cocoa prices and translated to higher landed costs for local producers. E
In 2025, other hot drinks in Indonesia market experienced retail value growth, driven by price increases and a significant young consumer base, despite a slight volume decline due to sugar concerns and saturation. This pattern of value growth and volume decline is expected to continue in the forecast period. Innovation, particularly in plant-based and child-centric products, was crucial in 2025, with Nestlé (Milo, Dancow) leading and Mayora (Energen) showing dynamic growth. Companies employ dual
Over 2025, sales of other hot drinks in Switzerland continued to decline, driven by healthier diets and the reduction in sugar consumption. Consumption occasions are still heavily linked to indulgence occasions, but there is a growing preference for healthier alternatives, which is denting category performance.
In 2025, retail value sales of other hot drinks in Norway increased significantly due to rising cocoa prices. However, volume sales declined due to high costs and a lack of product innovation that hindered performance. Flavoured powder drinks, especially chocolate-based flavoured powder drinks, was the top-performing category, while malt-based and plant-based drinks remained relatively minor. Mondelez Norge AS led the competition with Freia Regia in 2025, while Nestlé Norge experienced dynamic g
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