Other hot drinks has been hit hard by the marked rise in the cost of cocoa on the world market, as chocolate-based flavoured powder drinks is by far the largest contributor to category sales. The sharp increase in prices seen in chocolate-based flavoured powder drinks has driven down volume sales and led to a notable increase in the share of private label products as consumers have looked for more affordable alternatives to major brands.

Other hot drinks in New Zealand experienced steady value growth in 2025, although performance was shaped largely by inflation-driven price increases rather than by significant expansion in consumption. New Zealand’s heavy reliance on imported cocoa exposed the category to global supply challenges, including severe weather events, crop disease and ageing plantations in key producing regions. These pressures pushed up global cocoa prices and translated to higher landed costs for local producers. E

In 2025, other hot drinks in Indonesia market experienced retail value growth, driven by price increases and a significant young consumer base, despite a slight volume decline due to sugar concerns and saturation. This pattern of value growth and volume decline is expected to continue in the forecast period. Innovation, particularly in plant-based and child-centric products, was crucial in 2025, with Nestlé (Milo, Dancow) leading and Mayora (Energen) showing dynamic growth. Companies employ dual

Over 2025, sales of other hot drinks in Switzerland continued to decline, driven by healthier diets and the reduction in sugar consumption. Consumption occasions are still heavily linked to indulgence occasions, but there is a growing preference for healthier alternatives, which is denting category performance.

In 2025, retail value sales of other hot drinks in Norway increased significantly due to rising cocoa prices. However, volume sales declined due to high costs and a lack of product innovation that hindered performance. Flavoured powder drinks, especially chocolate-based flavoured powder drinks, was the top-performing category, while malt-based and plant-based drinks remained relatively minor. Mondelez Norge AS led the competition with Freia Regia in 2025, while Nestlé Norge experienced dynamic g

Other hot drinks in Lithuania, including chocolate-based powdered drinks and plant-based alternatives, remain niche compared with coffee and tea. Chocolate-based powders, led by Nesquik, dominate sales, particularly among children, although parental concerns over sugar content are shaping product claims towards added nutrients and functional benefits. Strong seasonal demand limits consumption, while innovation remains constrained. Flavour experimentation, including the incorporation of spices, a

Other hot drinks is falling foul of the health and wellness trend, with consumers becoming increasingly concerned about the high sugar content of such products, as well as their use of artificial ingredients. This has had a particularly marked impact on products targeting children.

Consumption of other hot drinks is under pressure from the lower child population since the start of the war, which is denting sales of chocolate-based flavoured powder drinks. Despite rising input costs, other hot drinks witnessed modest volume growth in 2025, with healthier products emerging to tempt consumers seeking an indulgent hot beverage without the guilt.

Chocolate-based flavoured powder drinks remained the only significant category of other hot drinks in Denmark at the end of the review period. Over 2025, retail volume and current value sales are projected to continue to drop, albeit at a slightly slower rate than in 2024. Even the effects of increasing cocoa prices on the cost of products failed to push retail current value sales into positive territory for chocolate-based flavoured powder drinks. This was informed by a significant decline in c

Sales of other hot drinks are showing a slow performance in Finland in 2025, with value sales in a marginal negative growth slump, which is the same as the previous year, and with volume growth taking an even deeper negative slump compared to the previous year. The main challenges faced by other hot drinks are category maturity and competition from popular options in tea and coffee.

Other hot drinks recorded modest but steady momentum in 2025 as Egyptian consumers showed growing interest in indulgent beverages and café-inspired flavours. While the category remained much smaller than tea or coffee, demand benefited from rising exposure to international drink trends and a widening presence of chocolate-based beverages in cafés and quick-service outlets. Parents also increasingly purchased flavoured powder drinks for children as at-home treats, supporting household usage throu

In 2025, other hot drinks in Peru benefited from a more benign macroeconomic backdrop, with easing inflation and slightly improved household confidence allowing a modest rebound in everyday and seasonal consumption. After several years in which sharp price increases eroded purchasing power and forced many families to prioritise essential staples, the stabilisation of living costs created more room for occasional treats and non-essential categories to recover. Within this context, other hot drink

Other hot drinks experienced a stronger performance in 2025 as inflationary pressures eased and price increases slowed after the extreme cost spikes of 2024. Although economic conditions remained difficult, consumers adjusted by down-trading, reducing consumption frequency, and shifting decisively toward smaller and more affordable pack sizes. This behaviour allowed households to maintain consumption of categories that are perceived as essential, particularly those associated with children’s nut

Bulgarian consumers expressed frustration at rising prices in 2025, leading to volume decline for other hot drinks. The category faced major challenges in balancing these factors. The opportunity for premiumisation narrowed, as higher input costs led to price increases. Nevertheless, interest in wellness, indulgence, and experiential products

Flavoured powder drinks in the Dominican Republic continued to grow modestly in 2025, driven mainly by price increases rather than rising demand. Chocolate-based varieties dominate the category, while competition from ready-to-drink beverages is limiting volume growth. Demographic shifts, higher incomes, and consumer interest in health and convenience are reshaping the market, prompting brands to innovate with functional benefits, affordable packaging, and expanded private label options.

The landscape of other hot drinks in 2025 was primarily defined by the maturity of yerba mate, which remains deeply ingrained in Uruguayan culture yet showed increasingly modest momentum due to saturation and demographic shifts. Although consumption remained widespread, underlying structural factors – such as ageing demographics, declining birth rates, and changing lifestyle patterns – moderated overall growth potential. At the same time, innovation continued to revitalise consumer interest, par

Other hot drinks in Estonia remains a low-priority category, with chocolate-based beverages limited by cultural preferences and growing consumer health consciousness. While plant-based drinks is emerging, it still occupies a small share. Supermarkets and hypermarkets remain the main distribution channels, with discounters expanding rapidly, led by Lidl with its private label assortment. Nestlé’s Nesquik leads sales, supported by Mondelez’s O’Boy, while AbeStock is carving a niche through Starbuc

Demand for other hot drinks in Latvia is constrained by strong competition from coffee and ready-to-drink alternatives. Traditional chicory- and barley-based drinks rely on an ageing audience, while chocolate-based powdered drinks are subject to heightened parental concern over high sugar content, restricting consumption. Health and wellness trends are influencing purchasing decisions, particularly for newer, plant-based options. Supermarkets remains the main channel, while discounters and e-com

In 2025, other hot drinks in Hungary remained a small but symbolically important category, anchored by chocolate-based flavoured powder drinks that are associated with family rituals and children’s consumption. After steep volume declines in the previous two years, the market entered a period of relative stabilisation as the pace of price increases slowed and inflationary pressures began to ease. Producers continued to face elevated input costs, especially for cocoa, but worked harder to balance

Chocolate-based flavoured powder drinks continue to dominate other hot drinks, in what is a consolidated competitive landscape. Over the forecast period, there is potential to tap into a growing demand for healthier options.

In 2025, other hot drinks faced challenges, as local consumers expressed frustration over rising prices, largely driven by higher commodity costs. This pressure made it more difficult for brands to persuade consumers to pay extra for premium offerings, even as interest in wellness, indulgence, and experiential products persisted.

While other hot drinks in Croatia faces challenges from a declining child population and growing health awareness around sugar, higher average prices and renewed consumer interest in comfort-oriented drinks supported solid value gains in 2025. Innovation in terms of reduced sugar or fortified versions also helped to sustain demand in the year. Chocolate-based powder drinks continued to dominate the category, being family staples.

In 2025, other hot drinks in Turkey experienced significant retail value growth driven by price inflation, although overall volume declined due to weakening demand for high-sugar flavoured powder drinks. Chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks lost their appeal, as health concerns and shifting consumer preferences impacted sales. In contrast, other plant-based hot drinks, particularly traditional sahlep, recorded both value and volume growth due to

Other hot drinks in Colombia recorded strong current value growth in 2025, shaped primarily by rising input costs and structural shifts in consumer behaviour. The sharp increase in cocoa prices, coupled with the implementation of the health tax, placed upward pressure on retail prices across chocolate-based products, which continue to dominate the category. Despite these pressures, demand remained robust. Cooler weather patterns throughout the year, especially a prolonged rainy season, encourage