COMPETITIVE LANDSCAPE
Nestlé holds clear lead in other hot drinks
Nestlé Nederland BV is set to remain the clear leader in other hot drinks in 2025 despite experiencing a decline in value share during the year. The company’s position is founded on its strength in chocolate-based flavoured powder drinks.
Private label attracting price-conscious consumers
The private label segment is the major challenger to Nestlé and is set to show the strongest growth in other hot drinks in 2025. Because of the sharp price increases for chocolate-based flavoured powder drinks, consumers have started to look for more affordable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Netherlands?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Netherlands?
- What are the traditional preferences in Other Hot Drinks in Netherlands? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Netherlands?
- Which are the leading brands in Other Hot Drinks in Netherlands?
- How are products distributed in Other Hot Drinks in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
Increase in the cost of cocoa undermines volumes and boosts interest in private label products
Spike in costs of cocoa impacts other hot drinks
Chocolate-based flavoured powder drinks faces stiff competition from RTD products
Value sales to grow, but volume to continue to see a steady decline
Hard pods might be the only viable route for product development
Popularity sports nutrition could help and hinder other hot drinks
Nestlé holds clear lead in other hot drinks
Private label attracting price-conscious consumers
Supermarkets remains the dominant retail channel, but offer is limited
Discounters gains share as prices rise
Hot Drinks in the Netherlands - Industry Overview
Price increases reshaping consumption patterns
KEY DATA FINDINGS
Volumes falling
Price rises limiting growth potential of premium products
Changing consumption habits
Douwe Egberts likely to retain lead, but faces growing competition
Growing focus on sustainability
Douwe Egberts faces ongoing issues due to its relationship with major retailers
Smaller players seeing strong growth
Supermarkets dominant, but suffering from changing market dynamics
Discounters registering increase in share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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