PROSPECTS AND OPPORTUNITIES
Steady decline is most likely scenario for other hot drinks
Further steady volume decline is the most realistic scenario for the other hot drinks category in the forecast period. The category is highly mature and mainly depends on a small and shrinking group of loyal consumers.
Strong competition from RTD alternatives
Chocolate-based flavoured powder drinks is set to fuel volume sales of other hot drinks in the upcoming period. This category suffers from a negative image when it comes to health and quality, and thus the number of regular consumers is expected to shrink.
E-commerce will likely take further share of distribution
In other hot drinks, retail e-commerce sales are expected to rise mainly due to an increase in the number of consumers, including older adults, who chose to buy groceries online. Other hot drinks are easy to store and buy in bulk and this makes them an attractive purchase for online shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Netherlands?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Netherlands?
- What are the traditional preferences in Other Hot Drinks in Netherlands? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Netherlands?
- Which are the leading brands in Other Hot Drinks in Netherlands?
- How are products distributed in Other Hot Drinks in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
Other hot drinks volume sales remain stagnant
Rising costs across the value chain will lead to an increase in average unit prices
Nestlé Nederland BV leads the way with Nesquik brand
Steady decline is most likely scenario for other hot drinks
Strong competition from RTD alternatives
E-commerce will likely take further share of distribution
Hot Drinks in the Netherlands - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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