COMPETITIVE LANDSCAPE
Nestlé maintains leadership position
Nestlé Baltics UAB is the dominant player other hot drinks in Lithuania, with its Nesquik brand holding a leading retail value share. In many smaller stores, Nesquik is often the only chocolate-based flavoured powder drink available.
Small, local brands gain traction
Smaller players, grouped under “others,” are the most dynamic in other hot drinks. The premium-tier local brand Beatos Virtuve, founded by Beata Nicholson a well-known TV host, cookbook author, and food blogger in Lithuania is now available in major retailers such as Maxima and Rimi, highlighting the growing presence of locally produced, premium offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Lithuania?
- What are the traditional preferences in Other Hot Drinks in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Lithuania?
- Which are the leading brands in Other Hot Drinks in Lithuania?
- How are products distributed in Other Hot Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Lithuania - Category analysis
KEY DATA FINDINGS
Other hot drinks retains niche presence
Rapid value growth amid rising raw material costs
Chocolate-flavoured offerings drive value growth
Other hot drinks will remain relatively niche, compared to coffee and tea
Chocolate-based offerings will continue to dominate sales
Innovative flavours and functional benefits could expand scope of other hot drinks
Nestlé maintains leadership position
Small, local brands gain traction
Supermarkets lead with wide product selection
E-commerce gains traction
Hot Drinks in Lithuania - Industry Overview
Challenging times for hot drinks players
KEY DATA FINDINGS
Demand for hot drinks is impacted by pricing pressures and shifting retail strategies
Indulgence and elevated coffee experiences open up new opportunities
Wellness-led premiumisation persists as functional teas gain traction
Premium products will sustain value growth as volumes stagnate
Retailers to experiment with fixed coffee prices
Functional teas could raise stagnant sales
Jacobs Douwe Egberts and Paulig Baltic lead sales
Zinzino gains traction with direct selling model
Supermarkets leads distribution
E-commerce registers fastest growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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