PROSPECTS AND OPPORTUNITIES
Stability set to continue over the forecast period, driven by local players
Over the forecast period, the landscape for other hot drinks is expected to experience relative stability compared to other categories within the hot drinks segment. This stability is largely driven by the presence of local players, who have a stronger control over supply chains, logistics, and pricing, which helps maintain a more consistent market environment.
Lack of innovation leads to low growth levels across the forecast period
Over the forecast period, the category for other hot drinks is not expected to see significant growth in popularity or attract a substantial increase in consumer demand. While there may be minor developments and innovations from brands, these are likely to be incremental rather than transformative.
Local brands and new flavours look to expand the consumer base
Other hot drinks is a category where promotions have historically played a limited role, with most products rarely discounted and marketing efforts often modest compared to other beverage categories. However, over the forecast period, the landscape is expected to see a stronger presence from local brands, which will introduce new products aimed at catering to the evolving tastes and preferences of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Egypt?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Egypt?
- What are the traditional preferences in Other Hot Drinks in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Egypt?
- Which are the leading brands in Other Hot Drinks in Egypt?
- How are products distributed in Other Hot Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Egypt - Category analysis
KEY DATA FINDINGS
Growth for other hot drinks is led by affordable, local brands
Wellness trends impact sales as consumers migrate to healthier options
Local products and innovative offerings appear on shelves
Stability set to continue over the forecast period, driven by local players
Lack of innovation leads to low growth levels across the forecast period
Local brands and new flavours look to expand the consumer base
Hot Drinks in Egypt - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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