COMPETITIVE LANDSCAPE
Nestlé Perú SA maintains category leadership while facing intensifying competition
Nestlé Perú SA remains the leading company in other hot drinks, underpinned by the strength of its multi-brand portfolio and deep penetration in Peruvian households. In chocolate-based flavoured powder drinks, the company leverages the strong recognition of Milo and Nesquik, which are firmly associated with family breakfasts, children’s nutrition and indulgent moments at home.
Industrias Alimenticias Cusco SA emerges as the most dynamic player in 2025
Industrias Alimenticias Cusco SA stands out as one of the most dynamic companies in other hot drinks in 2025, supported above all by its improved distribution footprint. The strategic alliance with GW Yichang as a distributor has markedly expanded its coverage, ensuring a stronger presence in both the modern channel and discounter formats, where efficient logistics and strong bargaining power are critical.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Peru?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Peru?
- What are the traditional preferences in Other Hot Drinks in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Peru?
- Which are the leading brands in Other Hot Drinks in Peru?
- How are products distributed in Other Hot Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Peru - Category analysis
KEY DATA FINDINGS
Macroeconomic stabilisation and cultural occasions underpin demand for other hot drinks
Easing inflation supports a cautious recovery in other hot drinks
Chocolate-based flavoured powder drinks remain the main growth engine in 2025
Seasonal rituals and expanded usage occasions expected to support steady future growth
Cost-efficiency and pod-packs strengthen the value proposition for price-sensitive consumers
Nutrition-focused innovation and other plant-based hot drinks offer new growth avenues
Nestlé Perú SA maintains category leadership while facing intensifying competition
Industrias Alimenticias Cusco SA emerges as the most dynamic player in 2025
Convenience stores and discounters gain weight as traditional grocers lose ground
E-commerce and convenience formats are the most dynamic channels for other hot drinks
Hot Drinks in Peru - Industry Overview
Macroeconomic stabilisation underpins a gradual recovery in hot drinks demand
KEY DATA FINDINGS
Affordability tensions drive pack rationalisation and search for better value
Premiumisation window narrows, but selective trading up persists in high-value niches
Well-being and functionality become cross-cutting drivers across categories
Moderate value expansion expected, led by coffee and functional infusions
Competitive strategies evolve as private label and mid-priced players gain importance
Modern and digital channels reshape access and reinforce the role of promotion and variety
Nestlé Perú SA remains the benchmark player through portfolio breadth and strong distribution
Corporación Herbi consolidates leadership in tea via low prices and extensive reach
Finca Villa Rica, Cuisine & Co and Industrias Alimenticias Cusco drive the strongest growth across segments
Small local grocers remain central but gradually cede ground to modern formats
E-commerce consolidates as the fastest-growing channel on the back of convenience and promotions
Convenience stores and discounters gain momentum as traditional trade struggles to keep pace
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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