PROSPECTS AND OPPORTUNITIES
Nutritional value to gain importance in consumer choices
As Peruvian consumers become increasingly health-conscious, nutritional content is expected to play a larger role in shaping purchasing decisions within the Other Hot Drinks category. Exposure to health and wellness information on social media platforms like TikTok and YouTube has raised consumer awareness regarding issues such as sugar and calorie content and the use of natural ingredients.
Pricing strategy as a competitive advantage
The past few years have been challenging for the industry, with declining consumption and rising costs eroding profit margins. As a result, pricing strategies are becoming increasingly essential for maintaining a competitive edge.
On-trade channels provide growth potential
The ongoing growth of on-trade channels in Peru presents valuable opportunities for premiumisation within other hot drinks. As most people have returned to in-person work and study routines, more cafés and restaurants have opened across various cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Peru?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Peru?
- What are the traditional preferences in Other Hot Drinks in Peru? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Peru?
- Which are the leading brands in Other Hot Drinks in Peru?
- How are products distributed in Other Hot Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Peru - Category analysis
KEY DATA FINDINGS
Category recovers growth after a challenging 2023
Rising cocoa costs affect company margins
Nestlé promotes cold consumption of hot beverages
Nutritional value to gain importance in consumer choices
Pricing strategy as a competitive advantage
On-trade channels provide growth potential
Hot Drinks in Peru - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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