PROSPECTS AND OPPORTUNITIES
Shift to functional and reduced sugar variants to revive demand
Chocolate-based flavoured powder drinks is projected to see retail volume sales decline over the forecast period. The projected ongoing gradual fall in birth rates augurs poorly for growing the demand for these products.
Starbucks may disrupt the competitive landscape
Nestlé is well placed to retain its leadership of other hot drinks, supported by its extensive distribution network and a diverse portfolio including the popular Nesquik brand. Tymbark Bulgaria, with its La Festa brand, and Jacobs Douwe Egberts, with its Tassimo range, including collaborations, are also expected to remain strong players.
Malt-based products and pods could provide dynamism
Malt-based hot drinks and pod formats could emerge as significant options in the forecast period. However, malt-based hot drinks is likely to remain negligible with a limited product range.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Bulgaria?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Bulgaria?
- What are the traditional preferences in Other Hot Drinks in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Bulgaria?
- Which are the leading brands in Other Hot Drinks in Bulgaria?
- How are products distributed in Other Hot Drinks in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Bulgaria - Category analysis
KEY DATA FINDINGS
Other hot drinks remains underdeveloped in Bulgaria
Opportunities to position “other” plant-based hot drinks as healthier options
Low company activity limits other hot drinks’ potential
Shift to functional and reduced sugar variants to revive demand
Starbucks may disrupt the competitive landscape
Malt-based products and pods could provide dynamism
Hot Drinks in Bulgaria - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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