Chocolate-based flavoured powder drinks is projected to see retail volume sales decline over the forecast period. The projected ongoing gradual fall in birth rates augurs poorly for growing the demand for these products.
Nestlé is well placed to retain its leadership of other hot drinks, supported by its extensive distribution network and a diverse portfolio including the popular Nesquik brand. Tymbark Bulgaria, with its La Festa brand, and Jacobs Douwe Egberts, with its Tassimo range, including collaborations, are also expected to remain strong players.
Malt-based hot drinks and pod formats could emerge as significant options in the forecast period. However, malt-based hot drinks is likely to remain negligible with a limited product range.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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