PROSPECTS AND OPPORTUNITIES
Innovation is needed to drive growth of other hot drinks over forecast period
Other hot drinks will continue to face challenges over the forecast period, with retail volume sales set to remain flat, driving a pressing need for innovation to unlock growth potential. The maturity of other hot drinks limits growth potential, especially given the high sugar and calorie content of malt-based and chocolate-based options.
Specialty options potentially on the rise
The future of chocolate-based flavoured powder drinks will be increasingly influenced by the unprecedented rise in global cocoa prices, driven by supply chain shortages due to poor harvests in major cocoa-producing regions. Climate change has played a significant role in negatively affecting cocoa harvests, particularly in West Africa, which produces a substantial share of the world's cocoa supply, in return, negatively affecting products produced with cacao.
Foodservice to be growth area for product innovation
In the short term, foodservice players are poised to be a primary focus for other hot drinks in Hong Kong, particularly as brands look to capitalise on the nostalgic appeal of childhood favourites. With an influx of tourists to Hong Kong, there is a unique opportunity to attract greater foot traffic by offering drinks that are deeply rooted in the city’s local restaurant culture.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Hong Kong, China?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Hong Kong, China?
- What are the traditional preferences in Other Hot Drinks in Hong Kong, China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Hong Kong, China?
- Which are the leading brands in Other Hot Drinks in Hong Kong, China?
- How are products distributed in Other Hot Drinks in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Health and wellness trend influences performance of other hot drinks
RTD chocolate and malt-based beverages pose heightened competition
Ovaltine refreshes image through partnerships with other brands
Innovation is needed to drive growth of other hot drinks over forecast period
Specialty options potentially on the rise
Foodservice to be growth area for product innovation
Hot Drinks in Hong Kong, China - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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