COMPETITIVE LANDSCAPE
Ovaltine leads through innovation and consumer engagement
Associated British Foods Plc’s Ovaltine is set to be the leading brand in other hot drinks in 2025. Ovaltine maintains its market leadership through active consumer education and brand engagement.
Horlicks places emphasis on functional nutrition
Unilever Hong Kong Ltd’s Horlicks is expected to be the most dynamic major other hot drinks brand in 2025 by emphasising functional nutrition. The brand’s powdered malt drink contains 19 essential nutrients targeting both children and adults for round-the-clock nutritional support.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Hong Kong, China?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Hong Kong, China?
- What are the traditional preferences in Other Hot Drinks in Hong Kong, China? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Hong Kong, China?
- Which are the leading brands in Other Hot Drinks in Hong Kong, China?
- How are products distributed in Other Hot Drinks in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Demographic developments support health-focused shifts in consumption
Shift towards healthier, plant-based options
Rising interest in local plant-based hot drinks
Changing landscape in other hot drinks
Other plant-based hot drinks blending superfoods and clean label convenience
Sustainable sourcing and clean ingredients
Ovaltine leads through innovation and consumer engagement
Horlicks places emphasis on functional nutrition
Supermarkets dominates other hot drinks sales
Growing role for specialist retailers
Hot Drinks in Hong Kong, China - Industry Overview
Premiumisation supported by demand for health and authenticity
KEY DATA FINDINGS
Growth across categories
Demand for premium products
Upmarket shift in demand
Consumer health consciousness exerting a growing influence
Search for convenience in the midst of hectic modern lifestyles
Nestlé retains clear lead
Unilever seeing growth on back of string tea offer
Supermarkets dominates
E-commerce supports market responsiveness to evolving trends
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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