COMPETITIVE LANDSCAPE
Nestlé leverages popularity of Nesquik and a relatively broad brand and format portfolio to dominate the competitive landscape
Nestlé Danmark is projected to remain the dominant player in other hot drinks at the end of the review period. The player is set to maintain over one half of retail value sales over 2025, leveraging the high recognition and popularity of its well-known Nesquik brand.
Urtekram rides organic trend to gain shelf presence and post the fastest retail value sales growth
Urtekram is projected to post dynamic, and the fastest, growth in retail value sales in other hot drinks over 2025. Importantly, the player’s eponymous brand is enjoying more shelf space and better store visibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Denmark?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Denmark?
- What are the traditional preferences in Other Hot Drinks in Denmark? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Denmark?
- Which are the leading brands in Other Hot Drinks in Denmark?
- How are products distributed in Other Hot Drinks in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Denmark - Category analysis
KEY DATA FINDINGS
Parents look to alternatives to chocolate-based flavoured powder drinks
Other hot drinks remains on a downward trajectory in retail volume and value sales
Strong competition to chocolate-based flavoured powder drinks
Health and wellness considerations to shape category downturn
Low investment to continue to hamper development
RTD trend to continue to hurt chocolate-based flavoured powder drinks
Nestlé leverages popularity of Nesquik and a relatively broad brand and format portfolio to dominate the competitive landscape
Urtekram rides organic trend to gain shelf presence and post the fastest retail value sales growth
Retail offline dominates but grocery retailers increase their online presence
Chocolate-based powder drinks to be a casualty of foodservice’s move to convenience-focused products
Hot Drinks in Denmark - Industry Overview
Hot drinks lose appeal among younger generations
KEY DATA FINDINGS
Demand driven by premium and convenience attributes
Economising, environmental concerns and a preference for alternatives hit on-trade demand for hot drinks
Push-pull effect of health and wellness in hot drinks
Growing competition from soft drinks
Premiumisation over volume in hot drinks
Pricing to influence coffee consumption
Merrild Kaffe leverages its strength in coffee to lead the industry
Urtekram’s offer fits with the health and wellness trend to see fast growth
Discounters benefit from wide and price-conscious hot drinks offers
Economic conditions and channel stabilisation slow foodservice volume sales growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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