PROSPECTS AND OPPORTUNITIES
Soaring cacao prices and import dependence in malt-based sector pose challenges
The rising cost of cacao beans, which have reached a record price of XAF2,016 per kilogram this year, is expected to continue driving up production costs for chocolate-based flavoured powder drinks. This increase is tied to the global shift towards sustainable farming practices that prioritise environmental conservation and ethical labour practices.
Affordable hot drinks in smaller packs expected to thrive
Price sensitivity is projected to remain a defining characteristic of other hot drinks in Cameroon, given the central role these beverages play in daily household consumption. Inflationary pressures will likely sustain demand for affordable options, particularly those offered in smaller packaging formats.
Increased sales through e-commerce
Though value sales are still exceptionally low, e-commerce will register value growth over the forecast period. Key players within other hot drinks already offer online sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Cameroon?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Cameroon?
- What are the traditional preferences in Other Hot Drinks in Cameroon? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Cameroon?
- Which are the leading brands in Other Hot Drinks in Cameroon?
- How are products distributed in Other Hot Drinks in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Cameroon - Category analysis
KEY DATA FINDINGS
Chocolate and malted beverages exhibit highest price sensitivity in other hot drinks in Cameroon
Chocolate-based flavoured powder drinks surge in growth; malt-based beverages lag due to limited variety
Shrinkflation hits other hot drinks: Complaints mount over reduced product volumes
Soaring cacao prices and import dependence in malt-based sector pose challenges
Affordable hot drinks in smaller packs expected to thrive
Increased sales through e-commerce
Hot Drinks in Cameroon - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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