COMPETITIVE LANDSCAPE
Other hot drinks continues to be led by Nestlé, and it halts its share decline
Nestlé SA continued to lead other hot drinks in Saudi Arabia in retail value terms in 2025, driven by strong consumer loyalty and a well-established brand presence with Nesquik. The widespread availability of Nesquik across key retail channels ensured easy access for consumers.
Hintz maintains its rising trend, but other hot drinks remains highly fragmented
Fourth-placed Orient Provision & Trading Co Ltd continued to see the most dynamic increase in other hot drinks in Saudi Arabia in 2025, driven by the robust performance of its Hintz brand, which specialises in chocolate-based flavoured powder drinks. The versatility of the brand's products, which are suitable for both consumption as hot drinks and for baking, combined with their widespread availability across key distribution channels, has sustained consumer demand, despite other hot drinks facing broader challenges.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Saudi Arabia?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Saudi Arabia?
- What are the traditional preferences in Other Hot Drinks in Saudi Arabia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Saudi Arabia?
- Which are the leading brands in Other Hot Drinks in Saudi Arabia?
- How are products distributed in Other Hot Drinks in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Health trend, rising prices, and supply problems negatively impact other hot drinks
Other hot drinks declines due to high prices and rising health awareness
Decline is also due to supply problems and preference for tea and coffee
Other hot drinks set to see constrained retail growth amid supply challenges and shifting preferences
Digital and technological advancements in other hot drinks
Extension of mandatory nutritional labelling regulations to other hot drinks
Other hot drinks continues to be led by Nestlé, and it halts its share decline
Hintz maintains its rising trend, but other hot drinks remains highly fragmented
Hypermarkets and supermarkets continue to lead other hot drinks
Discounters sees dynamism from a low base as consumers seek value
Hot Drinks in Saudi Arabia - Industry Overview
Premiumisation in coffee and health trend in tea drive growth
KEY DATA FINDINGS
Overall solid performance, driven by premiumisation in coffee
Health and wellness shape innovation in tea
Supply constraints and changing consumer preferences weigh on other hot drinks
Coffee expected to continue driving growth as café culture thrives
Further innovation likely as the competition intensifies
Distribution set to be shaped by digitalisation and changing retail dynamics
Nestlé invests to enhance its appeal and maintain its sales
Barnies Saudi Arabia sees the strongest retail rise as it expands aggressively
Food/drink/tobacco specialists sees share growth in coffee
Infrastructure development drives the growth of retail e-commerce
Foodservice continues to take share from retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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