PROSPECTS AND OPPORTUNITIES
Chocolate-based drinks evolve as consumers reach for premium goods
The chocolate-based flavoured powder drinks landscape will increasingly focus on premiumisation across the forecast period, driving retail value growth. Taiwanese brands have won at the International Chocolate Awards for their high-quality, and this has driven interest in more discerning tastes.
Use of oat milk powder as a dairy alternative is expected to increase
Many people in Taiwan have switched from cow's milk to plant-based alternatives, mainly for health reasons but also due to concerns about environmental sustainability and animal welfare issues. This behaviour increasingly influences competitive strategies in other hot drinks, with several players now offering products made with plant-based milk substitutes rather than dairy ingredients.
Future development will focus on natural, healthy and nutritious positioning
Across the forecast period, leading brands across the board are expected to adjust their product formulations and continuously promote their products' natural and nutritional value. For example, players will highlight reduced-sugar and high-calcium formulas and natural grains with no added preservatives or trans fats while passing pesticide and heavy metal tests.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Taiwan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Taiwan?
- What are the traditional preferences in Other Hot Drinks in Taiwan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Taiwan?
- Which are the leading brands in Other Hot Drinks in Taiwan?
- How are products distributed in Other Hot Drinks in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Taiwan - Category analysis
KEY DATA FINDINGS
Chocolate-based powder benefits from an increased interest in baking
Milo and Ovaltine continue to dominate the malt landscape in 2024
Quaker strengthens its range, offering consumers healthier attributes
Chocolate-based drinks evolve as consumers reach for premium goods
Use of oat milk powder as a dairy alternative is expected to increase
Future development will focus on natural, healthy and nutritious positioning
Hot Drinks in Taiwan - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!