COMPETITIVE LANDSCAPE
Greenmax from Mayushan Foods maintains dynamism, but sees competition
Greenmax (or Max Green), a brand from Mayushan Foods Co Ltd, maintained its lead in other hot drinks in retail value terms in 2025, driven by its strength in other plant-based hot drinks. The brand also experienced the strongest growth in this category, thanks to its diverse product range covering sesame, grain powders, beans, and other instant beverage mixes.
Milo and Ovaltine thrive through health, innovation, and brand loyalty
Milo, a brand owned by Nestlé Taiwan Ltd, continues to leverage its strong heritage as a classic malt and chocolate drink with over 80 years of presence in Taiwan. In 2025, Milo launched new products, including Milo High-Fiber Cereal Cocoa, with 58% more cocoa and 26% less sugar, targeting health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Taiwan?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Taiwan?
- What are the traditional preferences in Other Hot Drinks in Taiwan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Taiwan?
- Which are the leading brands in Other Hot Drinks in Taiwan?
- How are products distributed in Other Hot Drinks in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Taiwan - Category analysis
KEY DATA FINDINGS
Health is at the forefront in other hot drinks
Other hot drinks thrives due to health trend and nostalgia
Other plant-based hot drinks has the highest sales and sees the strongest growth
Other hot drinks is poised for further growth, with a focus on health
Health-focused innovations set to drive hot drinks in Taiwan towards natural options
Sustainability initiatives expected to impact development in other hot drinks
Greenmax from Mayushan Foods maintains dynamism, but sees competition
Milo and Ovaltine thrive through health, innovation, and brand loyalty
Supermarkets leads and is dynamic as consumers look for value and product range
Foodservice sales are low and falling
Hot Drinks in Taiwan - Industry Overview
Consumers seek premium, healthy, convenient products
KEY DATA FINDINGS
Health and changing consumer preferences are factors driving growth for hot drinks
Greater evidence of sustainability across hot drinks
Premiumisation and convenience come to the fore
Growth expected as consumer preferences evolve and premiumisation is seen
Health and sustainability will be key to success
Intense competition drives innovation and responsiveness to consumer preferences
Dynamism for Mayushan Foods due to its local brand image and healthy products
Targeting younger generations with hot drinks which meet their needs
Supermarkets leads and sees the strongest growth due to a wide product range
Various trends impact the distribution landscape
Foodservice dominates, and impacts trends in retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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