Predicted to record weakening volume sales over the forecast period, other hot drinks will need to adapt to evolving consumer preferences and cultural diversity. While chocolate-based and malt-based hot drinks will continue to hold a presence, particularly among younger demographics and during the colder months, overall demand is set to wane as health-conscious alternatives take the forefront.
As German consumers are becoming increasingly proactive about their health, there will be significant innovation in reformulating traditional products to reduce sugar and add functional benefits. Brands are likely to expand their offerings of products with low or no sugar while integrating plant-based and natural sweeteners to maintain taste appeal.
Sustainability will remain a dominant trend, influencing purchasing decisions across other hot drinks. Transparency in sourcing and fair trade certifications will become even more critical, as consumers demand ethical practices in the production of cocoa, malt, and other ingredients.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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