COMPETITIVE LANDSCAPE
Nestlé retains leadership in other hot drinks, while Krüger drives dynamic growth
In 2025, Nestlé's Nesquik brand remained the leading company in Germany’s other hot drinks category, although overall sales declined slightly. Performance was primarily impacted by historically high cocoa raw material costs, which put pressure on margins despite earlier price increases implemented in the first half of the year.
Aldo and Lidl benefit from price sensitivity
Krüger, through its brand Kaba, retained its second ranking in 2025, driven primarily by chocolate-flavoured drinks. The company benefited from the recent acquisition of the full product portfolio of Kaba, Suchard Express, and Benco from Carambar & Co, allowing Krüger to leverage these established and popular brands with renewed investment and strategic focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Germany?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Germany?
- What are the traditional preferences in Other Hot Drinks in Germany? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Germany?
- Which are the leading brands in Other Hot Drinks in Germany?
- How are products distributed in Other Hot Drinks in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Germany - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks decline overall, while plant-based variants enjoy value growth
Health and wellness trend benefits plant-based variants in 2025
Cost pressures and shifting preferences set to drive decline
Digital and technological innovations transform product development and distribution
Health and wellness trends will drive innovation in the coming years
Nestlé retains leadership in other hot drinks, while Krüger drives dynamic growth
Aldo and Lidl benefit from price sensitivity
Supermarkets lead other hot drinks distribution in 2025
Hypermarkets boasts growth by offering multi-pack deals and promotions
Hot Drinks in Germany - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Growth stems from price increases as volume sales stagnate
Difficult balancing act for players in 2025
Health and wellness remains a key trend, despite price-consciousness
Gloomy outlook for sales of hot drinks
Functionality and sustainability will remain key concerns
Discounters set to benefit from ongoing price-sensitivity
JDE Peets leads but faces increasing competition
Messmer Tea capitalises on wellness trend
Discounters leads distribution in 2025
Themed
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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