PROSPECTS AND OPPORTUNITIES
Indulgent flavours could be launched to attract consumers
There is significant potential for growth within the category by tapping into Costa Ricans’ pronounced preference for indulgent and sweet flavours. Introducing hot drink mixes that combine chocolate with confectionery ingredients, such as caramel or marshmallows, could resonate strongly with consumers seeking comforting and luxurious options.
Ethnic flavours and international product mixes could attract consumers
Costa Rican consumers, particularly those with higher incomes, have shown a growing interest in beverages associated with global culinary traditions, presenting a promising avenue for the introduction of ethnic flavours and international product mixes. Drinks like Chai, Matcha, and Golden Milk, which have gained popularity in other markets, have begun to make inroads among Costa Rican consumers looking to diversify their beverage options.
Non-chocolate based flavoured powder drinks have room to grow
While chocolate-based flavoured powder drinks currently dominate the category, there is substantial room for diversification through the introduction of non-chocolate-based flavoured powder drinks. For children, options like strawberry milk, vanilla milk, or other fruit-flavoured mixes could provide exciting alternatives, particularly for parents seeking to expand their children’s palates.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Costa Rica?
- What are the traditional preferences in Other Hot Drinks in Costa Rica? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Costa Rica?
- Which are the leading brands in Other Hot Drinks in Costa Rica?
- How are products distributed in Other Hot Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Costa Rica - Category analysis
KEY DATA FINDINGS
Chocolate milk is enjoyed mostly by children, and hot cocoa by adults
Limited dynamism from the category
Higher-income consumers appreciate imported and different options
Indulgent flavours could be launched to attract consumers
Ethnic flavours and international product mixes could attract consumers
Non-chocolate based flavoured powder drinks have room to grow
Hot Drinks in Costa Rica - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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